I have been invited to give a Key note lecture at the Graphic Design Festival in Breda, next week. The theme DECODING is highly interesting. Decoding is usually connected with visual text and here most designers became quite skilled in the past years. The second field in which decoding became more and more important is technology. Although this two levels are very important to me , this is still too limiting if we think of design as communication in the public sphere.
I thought to approach it from a perspective that goes beyond image and is tightly connected to design as social (communication) practice.
Oliver Vodeb
Here is a synopsis:
Decoding design. Decoding designer.
Communicative politics of decoding beyond image
Why decode? Designers are communicators and as such they are active participants in processes of shaping social reality. From a producers stand point of view, the craft of decoding becomes very important when it is part of a wider process of communication that embodies three levels: excellence, social responsibility and meaning for the visual communicator. The key question to me is how can decoding contribute to better design. And what is good design in the first place?
If designers are able to decode images, are they able to decode social context that defines their communicative practice? Are they able to decode their own position within this context? How is this related to the communication approaches designers use in practice? Is the design profession able to decode its own ideological base?
Te lecture will put forward an argument that in order to practice design as GOOD WORK designers need to have the ability of self reflexive decoding.
The lecture will connect theory with practice and will show examples of self reflexive decoding.
View comments (
0 ) | Permalink
|
Add to Del.icio.us
Tags: festival decoding design communication
Selection of work submitted during the festivals years.
TOP