Radical
beauty
Here is a text that shows how we defined this
years festival theme: Radical Beauty in the context of
communication:
Beauty is a cultural creation that expresses
dominant values. In the 21st century beauty is often extremely
commercialized. Radical beauty is a cultural creation that expresses
the desire of a change in society. Radical beauty is about changing
dominant values through action and creation. Grassroots projects
are often the vectors of these changings. They experiment new
practices and express new values.
Radical beauty
-
content: poetic dialogue and action between the world and
grassroots projects or processes that are existing or yet to be
realized
- process: empowering relations between people
-
aesthetic: evoking a strong feeling of affection or love
-
with radical beauty we want to overcome to usual criticism of social
construction of beauty, mostly regarding the representations of women
in media.
- radical beauty is a theme but also a communications
approach - Therefore we need to channel the concept of radical beauty
in to specific problems/issues
Now, watch the movie taken from Rize and respond to this position from your gut, from personal observations, from research or using all of the above. In your response, feel free to disagree with the movie Rize, or perhaps to commend on the inspirational grassroots movement shown in it : Beauty is indeed radical if used to empower people.
"Rize" reveals a groundbreaking dance phenomenon that's exploding on the streets of South Central, Los Angeles. Taking advantage of unprecedented access, this documentary film brings to first light a revolutionary form of artistic expression born from oppression.
The aggressive and visually stunning dance modernizes moves indigenous to African tribal rituals and features mind-blowing, athletic movement sped up to impossible speeds. "Rize" tracks the fascinating evolution of the dance: we meet Tommy Johnson (Tommy the Clown), who first created the style as a response to the 1992 Rodney King riots and named it "Clowning", as well as the kids who developed the movement into what they now call Krumping. The kids use dance as an alternative to gangs and hustling: they form their own troupes and paint their faces like warriors, meeting to outperform rival gangs of dancers or just to hone their skills. For the dancers, Krumping becomes a way of life - and, because it's authentic expression (in complete opposition to the bling-bling hip-hop culture), the dance becomes a vital part of who they are. (http://www.lionsgatefilms.com/profile/rize.php)
As a designer, your task is to produce a work that responds to the movie Rize and explores radical beauty and uses it for creation and social action for grassroots initiatives in your communities in ways that let the world fall in love with it.
The Visual Arts Category is open to undergraduate and graduate students of any discipline.
When submitting your work, include a rationale no longer than 150 words.
Accepted Formats
A:
Graphics (Static)
We
accept: posters, logos, packaging illustrations, digital and analog
photography and public art installations (with photo documentation
and a summary of the concept in writing)
Recommended formats (in
CMYK): .pdf, .eps, .jpg, .ai
B:
Film/Animation
This
category includes films, animations and videos. Maximum length
– 60
seconds.
Recommended formats: .avi (divx/xvid/ineo), .mov, .mpg,
.mpeg, .wmv, .swf, .flv, .ogg
C:
Websites/Interactive
Websites
and interactive creations must be supported by the majority of
browsers, and must thus employ standard coding (such as Flash,
Javascript, Java applets, Shockwave, etc.).
Selection of work submitted during the festivals years.
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