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| Title: | ||||||
| INDIVIDUAL BEAUTY | ||||||
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| INDIVIDUAL BEAUTY | ||||||
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| INDIVIDUAL BEAUTY | ||||||
| Description of Idea | ||||||
| Deoxyribonucleic acid (DNA) is our make up and what makes us unique. Yet where is beauty headed in the future, with the knowledge scientists have, that they can manipulate our genetic traits. We are individuals because of our genetic make up. This pack of three 10cm x 15 cm postcards (each with the same back) shows clinical but beautiful images of hair, blood and skin – the main physical external components containing our DNA. The typography presents the word ‘INDIVIDUAL’ and highlights the letters D, N and A through each card, enforcing the notion that DNA makes the individual, and the effect manipulated DNA could make in individual beauty becoming extinct. The postcards are intended to be sent between friends and family to create awareness of where we need to make sure science does not take beauty. | ||||||
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Selection of work submitted during the festivals years.
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