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Outline in 2003

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war_tm

Author: michele aquila
Country: IT
Field: visual arts - moving
Category: undergraduate
Year: 2003

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Tags: war logo no_logo corporations

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Description of idea: During the last war in Iraq I learned from MediaGuardian.co.uk that "Sony wants to launch a computer game called "Shock and Awe", having filed an application to register the defining phrase of the coalition's military campaign as a trademark in the US" and that it "applied to register the term as a trademark with the US Patent and Trademark Office on March 21 - just one day after war started." I started imaging what could happen if the big multinational corporations would realize ads about what they did or would have liked to do in Iraq during the last conflict.

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