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GALLERY 2010/2011

visual communication practice

-Capital, flying subject not identified!!-

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

In the fantasy world that occidental culture had created through images, we can reach any level, the heaven, hell, the space, the divinity, love, beauty, anything in our desires. But we are just dreamers, images products can tell us that, all that we do is dream , create another world beyond our floor, all can be: conquest the space, angels, divinity. All can be but just in our dreams, in wich we belive throught images. the frenetic production of dreams, desires, of images, had create another reality, which have their argument in all of the history of representation. People nowdays belive more in what they see than in what they really feel. Our expressions , passions, dreams, are already made and control by the historical production of images, at any level. We don´t imagine a shape of an angel, we look for him in pictures, we already have frabicated a world of dreams. That´s way i do collages, and play with the symbolic level that images can get. We dont think , create, or dream anymore, because that is done, our society have so many history in visual products that what we have to do it´s really see throught them, what that represents to our live and how its that connected whit our feallings, dreams, or include our ways of life.
This image, that I have done, form many other more, do not represents the shape of an angel, it talks about what have we done for the dream of flying, for reach the heaven, for dominate the world. Here I pretend to show a figure of imagination, a figure for the conflict whit the reality of representation, what it´s that in our imagination? .What it´s that we love or dream? . is it what the visual culture show us ?. We do have to create conflict in the world of the representation for the imagination, we do have to create conflict with what we believe, desire, imagine or love.

What kind of communication approach do you use?

i use the open media and virtual resourses, like internet, like digital media or programs, which allow me to get things for different parts, from different people or realities. and also share what i do, and other people do.

What are in your opinion concrete benefits to the society because of your communication?

art, or creativity things always inspired people to do something, to create something. or at least to think about what its shown. this kind of comunication, by art, benefits people making them to think and not just do, or see, referring to visual production.

What did you personally learn from creating your submitted work?

how to share what i like to do, really think about what its his importance, how i can be understandable, how can my work be more argued. if what i do really represents a way of thinking, a new way to see.

Why is your work, GOOD communication WORK?

because it traies to just comunicate, delivery an idea, not tries to make a point of view closed. my work tries to be open, i bring many references, into my image and for been seen .its and excuse to relate many things, to comunicate. tha´s way

Where and how do you intent do implement your work?

i intent to implemnet my way of do my work, in the same way that i create it. in open media, to be seen of many people, to move the idea that we can get whatever we want and transform it, whit our ideas, with digital and virtual media, which can be an option for many people to can be comunicate.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)


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Entry details


-Capital, flying subject not identified!!-


we love to imagine, but thats its just imagination.

Concept author(s)

Gustavo Romero

Concept author year(s) of birth


Concept author(s) contribution

all the work made, photography, composition in digital media.



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

visual art, basicly. my work have a lot of references for visual culture. for the social culture as well , how people responses to the massmedia, which all the time are articulating what our occidental and capitalism culture is about.