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GALLERY 2010/2011

visual communication practice



Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

This is the work of interpersonal, intimate relationships. At the present times they are being neglected because of the speed and weight of life. In this project I want to remind people to them and to symbolically awaken sleeping love in us.

What kind of communication approach do you use?

I think that human communication today is largely reduced to the internet, computers. So in my project I using this type of communication. I use interactive video, an approach that is susceptible to man today.

What are in your opinion concrete benefits to the society because of your communication?

Interactivity of the project will make respondent to ask it selves, and thus to reconsider his attitude, and by that he will be closer to himself.

What did you personally learn from creating your submitted work?

Exploring love in this project I learned many things:
• Love is not a fact, it is relationship to the fact.
• Love is the knowledge and skills.
• Love is the acceptance of different and unexpected self and others, and not just expected.
• To have experienced the love , we must trying, and not just waiting for somebody to loves us.
• Love is a form of mutual attitudes and relations between people.
Love is acceptance of self and others, as we are, what we develop and what we become.
• Love is the primary instrument of interpersonal UNDERSTANDING.

Why is your work, GOOD communication WORK?

My work is good communication because I sweetened deep interpersonal, partnership. I research and examine a relationship from the time of introduction through to break. Audiences through interactive video cuts deep into themselves and examine his/her relationship with his/her partner.

Where and how do you intent do implement your work?

The entire project will be placed in the "closed" gallery space, where the respondent will be faced with itself.
The project is designed as an interactive video, which consists of a love quiz(on which the questions of the quiz, in the form of short digital videos, will go) and video-beam. Upon completion of answers to questions of quiz video-beam will light up. On it will bee step choreography of two shoes, which will play (dance) to make the sound (rhythmsteppes) and symbolically awaken sleeping love in us. All dances will be different and unique and specific to each respondent. By choosing certain answers to a quiz, the respondent will unknowingly creating this choreography. He will express his emotions through dance, because dancing is that - the release of emotions.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)


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Entry details





Concept author(s)


Concept author year(s) of birth


Concept author(s) contribution

screenplay, directing, editing, visual effects, sound effects, animation



Competition category

visual communication practice

Competition subcategory

web / interactive

Competition field


Competition subfield


Subfield description

University of Arts in Belgrade‚University of Arts in Belgrade,Digital Art on Interdisciplinary Studies