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GALLERY 2010/2011

visual communication practice

"Divino deseo"

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

Love is power-Power is conflict-Love is conflict.

Desire? or love?...
Power and divinity?...
Divinity and love?
what is the figure of love?..what should be love¿?(...) It´s the precius figure of divinity who has the rigth to be the owner of our feelings for her goodness. It´s our emotions control for thephysical appearance of what pretend to be good?
we do appreciate the figure of divinity, that demands our love, as a lovers we do whatever its possible to be good lovers, it´s the lover, then, a figure of control through
our emotions.
well divinity it´s just and invent, an image, that lovely figure it´s impossible to find in our earth. We do have to fight against our desire, and see that divinity it´s just and image, for been a good lovers we do have to stop to see her, stop our pretends of desire, and find the way of real love, the way to find true goodness in people of real live, beyond our pretentions, beyond a mirror, beyond than an historical imposition of kindnees, divinity, goodnees or love. What we have to love, its what we see really in front of us, that it´s what really touch us.

What kind of communication approach do you use?

i use all the images that we are surrounded by , i take them for a digital resourshes, and finally use the virtual media to intervene it and share it.
so i use the power in a image for been a symbol, an icon, to can transmit more than the words do. Also i approach the open world that we believe exist by virtual and digital media. An image can have content what all the languages may doesn´t have.

What are in your opinion concrete benefits to the society because of your communication?

to see another things beyond what its always shown and control by big media market.
to be inspired on his own world, which is the world that humans had create through
their beliefs, and see what its that really about, which is a nature all invent.

What did you personally learn from creating your submitted work?

Personally, i do believe more in what i do, this kind of opportunities really show that many people are interested in what other people think.
And that all you have to do its keep you ayes wide open.

Why is your work, GOOD communication WORK?

it is good, because . it is all about information, from differents sites, all over, from what i take and what i finally create, have a lot to say, that´s why.

Where and how do you intent do implement your work?

virtual media, for many people will be great. Art places, publications, where it get the impact that i think it has.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)


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Entry details


"Divino deseo"


Consider all divine evil, consider the continued failure of your imagination and desire .......

Concept author(s)

Gustavo Romero

Concept author year(s) of birth


Concept author(s) contribution

all of it, compossition, intervetion. concept.



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

well , my work it´s mostly visual, (composing, color, but with a theme) using new media like digital tools. i try to analyse the relation between virtual and imaginary world against the human behavior, en general terms. i practice in my local city, Bogotá, Colombia. i use facebook to show my work, and when is the opportunity in places for art exibitions