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GALLERY 2010/2011

visual communication practice

Analogue

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Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

Every day, we hungrily fulfill many of our communication needs through the internet. And over time, every sneeze of ours starts popping up in search engines, and social networks. Could there be any sense in taking a few steps back, we wondered. Could there be ways of reaching out to people in this extremely wired world that did not go via an optic fiber? We were looking to remain connected, but through a medium that had texture, could be felt, played around and responded to.

Enter Zine. Simple, retro, and made with materials as fundamental as pen and paper. Hence Analogue.

Analogue is a monthly zine dealing with issues mainly related to gender, media and communication. It is, at present, an experiment to understand the scope and limitations of this medium, to be later adapted for community use. One of us works exclusively with women and girls from urban slums, and we see Analogue as a tool that they can adapt for themselves.

Does it involve the competition theme of Love: Conflict: Imagination? YES! Analogue is the result of our conflict with a technology-driven communication like the Internet. It leaves out a large group of people who have no access to literacy – digital or otherwise. Women and adolescent girls from urban slums are just one of the many. Their stories remain unsaid, unshared. Our hopes centers around taking Analogue out of our grasp, and turning it into a self-publishing, viable medium of communication for women/girls from urban communities. And that is going to take some love and lots of imagination.

What kind of communication approach do you use?

We have a strong belief in participatory communication processes. Our work in development communication for the past 8 years include a variety of participatory tools, methods and approaches.

We see Analogue as one more tool that will be used by people with little or no access to digital technology to communicate and distribute their thoughts, ideas and stories in ways they deem fit.

What are in your opinion concrete benefits to the society because of your communication?

Currently, Analogue is in its experimental stage. We are exploring themes and presentation ideas to understand its scope and limitations. In the coming months, we plan to introduce this in communities we work with - urban slums - with groups of women and girls, who may then use, adapt and practice zine as part of their own communication.

Adolescent girls in urban slums are constricted by lack of space, have limited mobility and modes of communication are severely monitored or restricted. Zines, by nature, allows for free ideation, is unshackled by external censorship and can be as subversive or subservient as the authors please. We believe that zines will be able to provide a creative, communication outlet to this group.

What did you personally learn from creating your submitted work?

Analogue is two issues old. It is illustrated by hand, copied and circulated among a small group across India. It is labor-intensive, cost-effective and takes a really long time to reach people by post. But it’s also fun to do, and fills up a small but important creative and ideological void for us.

Why is your work, GOOD communication WORK?

By itself, zines have been around for quite a long time, in different avatars. What makes Analogue special would be its integration into community work, and adaptation by groups on the periphery of the literate-digital world for their own communication.

Where and how do you intent do implement your work?

As mentioned above, we hope to introduce Analogue to groups of women and adolescent girls in urban slums. This intervention will take place specifically in areas around the city of Bhopal, Madhya Pradesh, India , reaching out to girls from marginalized, minority groups.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)


Curators comments More info on Curators & Editors ›

As a zine-maker and lover myself, this project strikes a strong chord. You address many of the strengths of the medium in your description, particularly its ability to be a powerful tool in connecting marginalised communities, and the innate empowerment that comes along with this.

The particular context from which it is born make it very relevant to the Memefest guidelines, though I would have really liked to have seen issues that were produced with the intended audience/contributors. As the issues stand now, as documents, they don't fully reflect the intentions of the project. Please follow up with Memefest with the next issues.

In the so-called "global north" there has been a renewed interest in zines and zine-making (almost a retrospective, nostalgic fascination) as is evidenced by Teal Triggs latest book: http://www.birminghamzinefestival.com/blog/teal-triggs-interview/

Another opportunity with a project like this is to explore the "curation" and design of the zines themselves in order to make them more effective communication tools without sacrificing their innate participatory and DIY qualities. Specific themes and aesthetic approaches could help to jump start contributions, and provide more pointed dialogues and discussions amongst participants and audiences.

My MA project reflected on some of these ideas, and the proposal and report can be downloaded here: http://lokidesign.net/2356/2007/11/2356-volume-1-issues-1-5/

View other works commented by Kevin Yuen Kit Lo  ››

Other comments

j.sajana
6 years, 6 months ago

Thanks so much for your comments. Appreciate it. We are really happy that our work shares space with some amazing creatives from around the world.

Will keep memefest posted on how analogue progresses. Thanks again!

Curators comments

This work has been commented by 1 curator(s):
Kevin Yuen Kit Lo go to comments ›

Entry details

Title

Analogue


Headline

Shrinking Spaces


Concept author(s)

Sajana Jayaraj, Seema Kurup


Concept author year(s) of birth

1977, 1974


Concept author(s) contribution

Once the theme and its content is mutually decided, Sajana provides the design inputs, illustrates, and creates the actual master copy. All inputs related to texts are provided by Seema. During the community implementation stage, Seema will conduct the workshop on participatory communication tools, methods and approaches while Sajana's responsibility will include training on the design aspects of Analogue.


Country

India


Competition category

visual communication practice


Competition subcategory

static


Competition field

nonacademic


Competition subfield

professional


Subfield description

Seema Kurup works in the development sector with groups of women and young girls on issues related to gender and communication. She has a background in Literature Studies, but is happiest in an activist mode. She handles the regional office of an NGO, and works in the central Indian states of Madhya Pradesh & Chattisgarh. She is based in Bhopal, India. Sajana Jayaraj has sold 12 hours of her daily life to a cement company for various reasons, including money. In the remaining hours, she works on design, and writing projects of her own liking. She has a background in Mass Communication Studies, and Photography. Its been a while since she's touched the camera though. She is based in Mumbai, India.