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GALLERY 2010/2011

visual communication practice


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

We all do it, we try to influence what surrounds us in a way that meet our interests. This is a representation of the human sens of survival. In society, we're like a strange animal that obey a unique balance of power in kindness and conflict. It's true in all faces of life: friendship, work and business, love or socially. We fight hard, we love hard, creating great things and destroying others on the way. Hopefully we'll go in a common "better" direction.

What kind of communication approach do you use?

It's an introspective experience of communication. I try to reach emotions of the spectators using contrasts of beauty and disturbing effects. It plays with the personal perceptions and experiences of the observing person; introspecting for meaningful references to compare to.

What are in your opinion concrete benefits to the society because of your communication?

Create a personal reflection and intellectual self-stimulation, by a time cut in this stressful way of life. Emotions tend to be put aside and I think this piece rebuilds the link between a need for inner peace and the hard decisions or reality we have to face.

What did you personally learn from creating your submitted work?

Right at the start while drawing the first sketch of idea, I thought how hard it is to use a universal subject as power and love. I know I can can transmit it in a very personal manner, but it's difficult to presume how it'll reach people. I had let go stereotyped ideas and connect also for inner feelings combined to a oriented open "lecture".

Why is your work, GOOD communication WORK?

Being as universal as possible in the process of creation, helps the spectator to get in touch with inner thoughts, reflections and personal analysis. With this sensitive illustration, there is a personal response and interpretation to it. I prefer to create an introspection process on a subject rather then a direct one way message.

Where and how do you intent do implement your work?

This is clearly meant to become a poster, I might submit it to an organization.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)


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Entry details




Subversive human dynamics

Concept author(s)

Daniel Roy

Concept author year(s) of birth


Concept author(s) contribution

Creator of the idea and realization of the image.



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

I work as a freelance illustrator and graphic designer. I try to hand draw as much as possible. I love to use traditional mediums combine to computer work when necessary.