visual communication practice
Description of idea
Describe your idea and concept of your work in relation to the
The basic foundation for a social network is its infrastructure, a decentralized system, a promise of equality and participation. What happens when the clean idea becomes reality, in all its actualities? This work looks at the fruitful symbiosis of viruses and networks, on the example of the H1N1 epidemic of 2010. The more the virus were spread, present, mutating, and becoming the virus per se, the more different reactions were born– turning the virus into a media monster, memetically infected with conspiracy theories and irrational behaviour. Changed perception turns the virtual into true reality, and
changes our experience of everyday life. The distribution of power lies behind this play of actualities.
What kind of communication approach do you use?
This is an intervention in public space and a public intervention in private space. I used stickers with the opening line from Facebook's homepage "Facebook helps you share and connect with the people in your life", and substituted H1N1 with Facebook. These stickers were placed on places where people are in direct contact with objects in public space, therefore with other people, therefore subjected to infection, how it was commonly referred to in media. The virus becomes an unusual grotesque network boosted by the existence of social networks.
What are in your opinion concrete benefits to the society because of
Small interventions in space are made for the careful passer by, and documentation is what keeps them actually public. The intention behind this project was to underlie, that decentralized networks should not be observed as horizontal structures, and that participatory media are a carrier of power relations. Social networks behave as walled gardens, in a way, making a quarantine for a specific social group, that gets stronger and more isolated as its homogeneity grows. On the other hand, something called social network can be observed in a more ethereal sense, not as an online platform, but as an existing language between social groups.
What did you personally learn from creating your submitted
The research topic was a very interesting one for me, on the lines of the "language as a virus", the infrastructure of the Internet, ideas of "the reality of the virtual"(Zizek) and how an abstract topic can be localized in context and space.
Why is your work, GOOD communication
Because the means of communication is simple, it is a form of identity correction, where the meaning is inherent to understanding the connection between the terms used.
Where and how do you intent do implement your
I intend to make also an interface for the code displaying tweets concerning the H1N1 flu in real time and coughing out every time there is a tweet. The research was presented on a conference on viral media in 2010 in Rotterdam, and I intend to continue placing the stickers where I travel.
Did your intervention had an effect on other Media. If yes, describe
the effect? (Has other media reported on it- how? Were you able to change
other media with your work-
Curators comments More info on Curators & Editors ›
The us in virus
viral sticker inervention
Concept author year(s) of birth
Concept author(s) contribution
concept and realization
Other author(s) year(s) of birth
Other author(s) contribution
visual communication practice
University of Rotterdam, Piet Zwart Institute, Networked media