visual communication practice
Description of idea
Describe your idea and concept of your work in relation to the
I'm reflecting the idea – the starting point – of this project. My opinion is that if love gives you strength and strength leads to conflict, it is not love at all. If, however, those who have the power take advantage of love in order to achieve their goals, they cause the conflict. Therefore the conflict is not in love itself, but in its misuse. In this way, for example, we are exploited by the consumption, resting on the commercialism. It gives us comfort, fame, profit, and more, which indirectly promises us love. In many cases we are not even aware of this process nor are we aware of our responsibility in it. Therefore I do not blame the corporations; the responsibility is in us. It is us who have to resist mass commercialism.
This awareness is what I wanted to stress with my work. My idea was to make the steps in the form of hearts which, if followed, lead to a certain point (outflows on the road, the pile of trash, holes ...). The end of this trace is disappointment, since we are of course expecting more. In this way I literally wanted to show how the misuse of love brings conflict. I wanted them to experience the blank tracking of love and the frustration. It is likely that I would made them angry because they won’t understand the message, but after all I just wanted to see if they could be lead or not and to force them to think about it.
What kind of communication approach do you use?
It’s public art installation, which "works" only when it is placed in the appropriate environment and acts in cooperation with people. The end is not in itself, but requires interaction.
What are in your opinion concrete benefits to the society because of
The revival of the city, people, who are forced into the campaign begin to doubt and question. Making is simple.
What did you personally learn from creating your submitted
At the beginning, my perception of the problem was different: I only saw the guilt of corporations, which manipulate us. That is our common perception. However, by drawing people’s attention to this problem alone, I would not have reached such a strong effect. I came to the conclusion that just by drawing attention to this problem I don’t achieve anything, so I decided to include passers-by directly in the events. I’ve also learned that we own those decisions, having the possibility to resist.
Why is your work, GOOD communication
By putting things like that, I caused the interaction, not passive observation. People are unintentionally included in the process.
Where and how do you intent do implement your
On the streets in the cities
Manufacturing labels in the form of hearts, posted on the street, illustrate human steps which lead us around the bend (or any other obstacle which distorts the view), to a certain unexpected goal (outflows on the road). Symbols, hearts represent love and promise us something nice and positive and the end itself in this context constitutes a point of disappointment.
Did your intervention had an effect on other Media. If yes, describe
the effect? (Has other media reported on it- how? Were you able to change
other media with your work-
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SEDUCED BY LOVE
Concept author year(s) of birth
Concept author(s) contribution
visual communication practice
University of Ljubljana Academy of Fine Arts and Design Department of visual communications