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GALLERY 2010/2011

visual communication practice

"Mirror, reflect, therefore I am"

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

("Reflito, logo existo. - Subtitle: reflect, therefore I am")

"Mirror, reflect, therefore I am"

Love is Power
Power is conflict
Conflict is love

One comes and goes, a mirror maze, which looks more like love, power or conflict?
Surely some parts of the other, are fragments of the whole.
If By look at your reflection in the mirror you saw the world, what would you do?
If you were the reflection of the world ... what it would do with your Love, Power and Conflict?

By choosing a direction encounter a mirror, the look withholds in an eyebrow, in the other, it comes back to the first one. In an eye, in another one, it slides for the nose, when frightening itself returns to the forehead….

I decide to change the plans, I begin to think how are the world's eyes, with mouth, heart and everything! All that I can and want imagine...

And the others? Others who? they are similar with me? the world is me, I am the world, what all world would do with our Love, our Power, our Conflict?


It is showing what the mirror does not reflect that we revigorate our will of seeing in them and transforming us. The more differentiated mirrors we will be able to face, more possibilities we will have to construct a singular image….

A mirror never reflects only our supposed image, but it brings next to it all a context that with our own eyes cannot always see. In a mirror we see ourselves as if we were someone else, in this game of reflections, we will, in fact, rethinking, remaking us, transforming us.

Reflect, therefore I am!"
(In Portuguese):

“Espelho: reflito, logo existo”

Amor é Poder
Poder é conflito
Conflito é amor

Um vai e vem, um labirinto de espelhos, a qual mais se assemelha: amor, poder ou conflito?
Deveras uma parte do outro, são estilhaços do todo.
Se ao olhar sua imagem refletida no espelho você visse o mundo, o que você faria?

Ao tomar uma direção encontro um espelho, o olhar se detém numa sobrancelha, na outra, volta à primeira. Num olho, noutro, escorrega para o nariz, ao espantar-se volta à testa....

Decido mudar os planos, me ponho a pensar como são os olhos do mundo, com coração boca e tudo! Tudo que posso e quero imaginar...

E os outros? Outros quem? Se assemelham a mim? o mundo sou eu, eu o mundo, e o que todo mundo faria com o nosso amor, nosso poder, nosso conflito?


É mostrando o que o espelho não reflete que revigoramos nossa vontade de nos ver e nos transformar. Quanto mais diferenciados espelhos pudermos encarar, mais possibilidades teremos de construir uma imagem singular....

Um espelho nunca reflete apenas a nossa suposta imagem, mas traz junto dela todo um contexto que com nossos próprios olhos nem sempre conseguimos ver. Num espelho nos vemos como se nós mesmos fôssemos outra pessoa e, nesse jogo de reflexos, vamos, de fato, nos repensando, nos refazendo, nos transformando.

Reflito, logo existo!

What kind of communication approach do you use?

Factual and Philosophical Communication.

What are in your opinion concrete benefits to the society because of your communication?

Raising awareness of the value of the world, showing that it is possible for a healthy cycle between these three quantities: Love, Power and Conflict.
Show that we can reflect more.

What did you personally learn from creating your submitted work?

During production of the work appear several motivations that approach more the emotional than rational.

Why is your work, GOOD communication WORK?

It is strong and impactful when faced with this aspect so human all too human.

Where and how do you intent do implement your work?

Communication on the street to the democratization of access to graphic material, with approaches melee, so that they become multipliers of reflection.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)


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Entry details


"Mirror, reflect, therefore I am"


What would you do?

Concept author(s)

Michelle Sant Ana and Ângelo Caixeta

Concept author year(s) of birth

1988 and 1987

Concept author(s) contribution

The plurality of ideas that corroborated the concept of the reflective piece.




Michelle Sant Ana

Designer(s) year(s) of birth


Designer(s) contribution

Development of Concept, Briefing, and graphic piece.



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

Graphic Designer who works in poor communities of Belo Horizonte-Minas Gerais-Brazil, seeking to raise awareness about the various media and their ability to use community for development.