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visual communication practice

$aving the Consumers!

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

Debt is something we all experience throughout a lifetime as humans. Our families are in debt, our companies are in debt, and our countries are in debt. Everyone wishes for magic to happen; we wish for money trees, and success at the click of fingers. This is where my point of view came from – wishing for and imagining the impossible. No superhero can come to life, jump out of a comic and save your own problems.

What kind of communication approach do you use?

Stylistically, the poster is in the form of a comic book cover, which most people can instantly identify and relate to. We all want a superhero to make our lives just that little bit more easier. Sometimes we trick ourselves into believing that all will be fine whilst dealing with money when most of the time, this theory leads to debt. This poster is an eye opener, using a touch of humor and a basic, visual reminder of what we already know.

What are in your opinion concrete benefits to the society because of your communication?

It's an eye opener to those who suffer (or consider it) in our society.

What did you personally learn from creating your submitted work?

So many people need to wake up and focus on reality. Whether debt is gained by car loans, phone bills, or a shopping addiction, it seems as though we just continue to spend money that we don't actually have and pretend like it's okay.

Why is your work, GOOD communication WORK?

It connects with a wide audience using illustrations that we can all relate to. Money is an obvious symbolisation of the purpose of this work, and the title of comic suggests a form of relation to debt.

Where and how do you intent do implement your work?

It's a comic book cover design which is appealing to many, so it can be positioned anywhere within communities from gaming areas to public places.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)


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Entry details


$aving the Consumers!


No superhero can save you.

Concept author(s)

Jacqui Leutenmayr

Concept author year(s) of birth


Concept author(s) contribution

No other person contributed to the creation of this work other than myself.



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

University of Ballarat (Arts Academy)