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visual communication practice

Beth's Story


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

For the theme of debt I wanted to explore the way debt affects individual’s lives and families, especially to that of children who often inherit the debt of their parents and families.

What kind of communication approach do you use?

I chose to express this concept in the form of a children's book.

What are in your opinion concrete benefits to the society because of your communication?

The contrast between the initial light hearted appearance and the actual meaning can appear confronting and this work aims for people to re-think the way in which our way lives are financially structured and the affects this has on not only ourselves but on people we care about.

What did you personally learn from creating your submitted work?

There is a strong message of family expressed in my work. Now that I have explored some of the real world affects on individuals I hope in the future I can take this knowledge into consideration as I make my own financial decisions.

Why is your work, GOOD communication WORK?

My work is confronting in its innocent appearance, the context means the message comes from an unexpected place. The work will engage the viewer on an emotional level as they experience the story of confusion told by the child.

Where and how do you intent do implement your work?

The work would be available as a physical book and additionally as an ebook online.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)


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Entry details


Beth's Story


Beth's Story

Concept author(s)

Carla Ellis

Concept author year(s) of birth


Concept author(s) contribution

Concept, illustrations and storyline



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

University of Ballarat