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GALLERY 2012

visual communication practice

Debts and Ladders
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1/1

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

This poster makes the connection between the real life debts that plague us, and the never-ending greed. It associates the idea of the video game and the pursuit of more and more coins and the real life need for more and more money.

What kind of communication approach do you use?

I related to the pop culture icon of video games such as Super Mario as well as an old school board game of snakes and ladders to illustrate the idea's behind virtual money, and real life greed.

What are in your opinion concrete benefits to the society because of your communication?

Just that is shows the reality of debt in a very virtual and two dimensional way, the may warn or enlighten the viewer to stop greed a live life in the real world.

What did you personally learn from creating your submitted work?

How Debt has affected not only single people, families and companies but how it affects countries, societies and cultures.

Why is your work, GOOD communication WORK?

Because it relates to the average viewer of the work, referencing many idea's.

Where and how do you intent do implement your work?

Place it around town and cities to remind people who go out to work and earn money, not to get caught up in the world of greed and debt.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)


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Entry details

Title

Debts and Ladders


Headline

A comment on the nature of debt in society


Concept author(s)

Alyssa Roberts


Concept author year(s) of birth

1992


Concept author(s) contribution

Researched the idea's of debt, and drew out the concepts relating to the design.


Country

Australia


Designer(s)

Alyssa Roberts


Designer(s) year(s) of birth

1992


Designer(s) contribution

Designed the poster and created a unique design that relates back strongly to the ideas set out by the author.


Country

Australia


Competition category

visual communication practice


Competition subcategory

static


Competition field

nonacademic


Competition subfield

artist


Subfield description

I am a graphic design student at University of Ballarat. I like illustative works as well as simple computer designs.