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visual communication practice

Smart Spender


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

First of all, this application has the specific calculating system that logically helps users to experience the actual value of product related to their working hours. It basically analyzes the user’s working hours for individual consumption and it depends on the person’s wage, working hours and the price of item. For example, the person, who makes 120 dollars during 8 hours per day, wants purchase the bag for 1200 dollars. The person should work for 10 days and each day must be worked during 8 hours, then it will be able to save the money for the bag. Therefore, it demonstrates different result between users.

Secondly, it has a credit card alert system by setting the limitation of using credit card. Once, the user overspends more than the limit, it notifies the user. There are a number of ring tones or it can be set on silent mood for convenience. Moreover, to decrease the use of credit cards, users can receive the monthly report of the total amount of credit card used as bank account service. It is accessible and clear to check break down of their credit card usage without calculating each credit card statement.

Moreover, users can keep their householder accounts and add more information of credit cards usage. As the result, they are able to memorize the details and have more pleasure in spending. Furthermore, the checklist system represents the most five spending list to assistances for users. Noticing the items from the list affects directly to concern spending less. Additionally, it includes a communication network system for users. They can share information of their spending and evaluate the consumer behavior.

What kind of communication approach do you use?

Creating a positive solution as long-term effect.

What are in your opinion concrete benefits to the society because of your communication?

It aims to realize the rational consumer behavior such as having responsibility, controlling their desires and make sacrifices for themselves. Consequently, the effort to cut down on conspicuous spending can be the way to solve the economic and cultural problem in our society.

What did you personally learn from creating your submitted work?

The interaction between designers and audiences.

Why is your work, GOOD communication WORK?

It is the type of socially responsible application. It is designed by the consideration between in debt and the current consumption of women as one of the major reasons of bankruptcy. Therefore, It is meaningful.

Where and how do you intent do implement your work?

Application inventors (IT).

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details


Smart Spender


Financial mobile application

Concept author(s)

Areum Han

Concept author year(s) of birth


Concept author(s) contribution

Design, advertising


Korea, Democratic People's Republic of

Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

Griffith University (QCA) / Visual communication design