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visual communication practice


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

I wanted to take a picture of anyone holding shopping bags in one hand, and credit cards in the other hand, showing that the person is happy and excited for shopping with no limits because she/he has credit cards. And then i wrote a slogan next to the picture that says "Control yourself, or it will take you ages to payback" which means that the money in the card isn't your money, its a debt and if you dont control yourself it well get bigger and bigger until you cant pay back for the bank, and fall in the debt circle.

What kind of communication approach do you use?

Visual communication, photography and text.

What are in your opinion concrete benefits to the society because of your communication?

I guess it will show that no matter how much instantaneous happiness credit cards will give its holder, at the end it will stay a debt and it will get bigger and worse if the person lost control.

What did you personally learn from creating your submitted work?

That debt could occur easily but one cant get rid of debt easily.

Why is your work, GOOD communication WORK?

Because it gives a good visual communication work that shows an example of everyday life.

Where and how do you intent do implement your work?

Wherever i can.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details




a photograph

Concept author(s)

Aya Alami

Concept author year(s) of birth


Concept author(s) contribution

I did all the work by my own.


United Arab Emirates

Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

American University of Sharjah