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visual communication practice

Pay Me

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

In my poster I use James Montgomery’s Poster “I Want You for the U.S. Army” as a reference. When the poster was published in 1916, its meaning was that Uncle Sam, who symbolizes the American government and the big power that controls people, orders the citizens to join the Army. In my poster, Uncle Sam presents The World Bank, which has been in control of the word recently. When I looked into the World Bank’s website, I found that in the
developing countries the external the debt reached $4 trillion and is still rising.
The overall idea of my piece is sarcasm of the idea of how government expects people to pay huge amounts of money, and these amounts are continuously rising.

*”The combined stock of developing countries’ external debt rose $437 billion to $4 trillion at end in 2010” As mentioned in the World Bank website.

What kind of communication approach do you use?

A poster

What are in your opinion concrete benefits to the society because of your communication?

My poster

What did you personally learn from creating your submitted work?

My poster raise people’s awareness to the huge debt they have to the World Bank. It pushes them to find a solution because it is still rising every year

Why is your work, GOOD communication WORK?

My poster is important because it relates the past to the present situation. I used a symbol from the past and relate it to our present. It is also simple but carry valuable information.

Where and how do you intent do implement your work?

I want my piece to be posted in the streets where people suffer from debt.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details


Pay Me


Pay Me

Concept author(s)

Aya Abu Kheer

Concept author year(s) of birth


Concept author(s) contribution

I was inspired by a video of a march against debt in one of the developing countries. A citizen was holding a sheet with “ I want $4 trillion” written on it. That reminded me of Uncle Sam’s famous saying: “I want you for the U.S. Army”. From there I developed my idea and I created this piece of artwork.


United Arab Emirates


Aya Abu Kheer

Designer(s) year(s) of birth


Designer(s) contribution

I designed it, I chose the green for money, and uncle sam as the big power that control the world. I put the names of the developing countries in the background and also researched and put the amount of there debt which is still rising.


United Arab Emirates

Copy author(s)

Aya Abu Kheer

Copy author(s) year(s) of birth


Copy author(s) contribution

This is the first copy


United Arab Emirates

Other author(s)

James Montgomery

Other author(s) year(s) of birth

the poster was published in 1916

Other author(s) contribution

He created the original poster "“I Want You for the U.S. Army”


United States of America

Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

American University of Sharjah