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visual communication practice



Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

“DEBT” is divided into triangular thorn like objects that take over the page and its format, which could be an abstract reconstructed interpretation of what the effect of “DEBT” on the world looks like. Some of the letters have been integrated with the letters of “DEBT” to reinforce that there is a connection between them.
The statement on the poster says “Only moves in one direction. It creates more”. The word “DEBT” is also written on the poster, but requires a bit more effort from the reader to spot. When the word “DEBT” gets spotted this statement should be read as “Debt only moves in one direction. It creates more debt.”

What kind of communication approach do you use?

abstract expression using typography and color

What are in your opinion concrete benefits to the society because of your communication?

people relate the abstract style to the effects debt have on their lives

What did you personally learn from creating your submitted work?

i was able to relate abstract ideas to real literal issues

Why is your work, GOOD communication WORK?

because it involves the viewer to put a little effort in combining the words and understanding the concept

Where and how do you intent do implement your work?

they are posters, so an appropriate place would be in streets where people can stop analyze and put together the pieces of the poster. And becouse the poster is busy interns of content and composition, it should attract attention from walking by people.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details





Concept author(s)

Rashed Alnuaimi

Concept author year(s) of birth


Concept author(s) contribution

i created it! thats my contribution


United Arab Emirates

Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

American University of Sharjah/ Multimedia Design