GALLERY 2012

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

My concept relies on creating a visual image out of a typographic treatment of the word debt. Here the viewer at first will read debt, which are the letters “d”,“e”,“b”, and “t”. However, when spending abit more time carefully analyzing this composition, you will realize how the arrangement of the letters represent the silhouette of a man spreading his hands (symbolizing the deepness of begging), leading to an act of reward towards the society due to the reawakening they obtain from the strong meaning of the image. My main aim is to raise awareness through not one, but various types of mechanisms such as the manipulation of colors used. For example, the red background symbolizes a sharp touch of danger. The simplicity of this image signifies the unity of the thought towards debt, but the complexity lies in each being’s difficult experiences and understandings of this piercing word: ‘debt’.

What kind of communication approach do you use?

My concept relies on creating a visual image out of a typographic treatment of the word debt.

What are in your opinion concrete benefits to the society because of your communication?

My main aim is to raise awareness through not one, but various types of mechanisms such as the manipulation of colors used. For example, the red background symbolizes a sharp touch of danger. The simplicity of this image signifies the unity of the thought towards debt, but the complexity lies in each being’s difficult experiences and understandings of this piercing word: ‘debt’.

What did you personally learn from creating your submitted work?

I learnt how to create a new idea out of scratch. Something that benefits the society through visual communication techniques.

Why is your work, GOOD communication WORK?

I consider it good because it relies on visual communication techniques to send a message to a certain audience. The mechanism used is through a typographic treatment and usage of color.

Where and how do you intent do implement your work?

I tend to implement my work in Universities to aware student of debt; an issue that they might fall into the future and to let them search more about this matter.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

No