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visual communication practice


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

My work is about wants and needs and how debt arises from a person putting his/her wants before needs. I looked at the issue for debt from the perspective of what it does to society.

The colors in needs is red showing that needs are important and the green in wants is symbolic of money. Also, the word wants almost runs out of the page showing that peoples' wants are endless.

What kind of communication approach do you use?

Visual graphics.

What are in your opinion concrete benefits to the society because of your communication?

I want people to see that debt isn't something that happens overnight, nor is it something that cannot be fixed. I want to help people understand that you can avoid your society from getting into debt.

What did you personally learn from creating your submitted work?

I learned a lot about debt and realized that it's very widespread. I also noticed that in most cases debt arose from personal greed.

Why is your work, GOOD communication WORK?

It's very clear and the minimalism of it emphasizes more on the written text, which is where I want the audience to focus on. I want the audience to think about why the "needs" was scratched out and form a link between the two words.

Where and how do you intent do implement your work?

I want to implement my work in areas where people will notice it because it's really an issue of public awareness.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

This poster was designed at university, with the intention of submitting it to my professor and to memefest. So, nope, no media intervention.


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Entry details




Needs vs. Wants

Concept author(s)

Sumaiya Rahman

Concept author year(s) of birth


Concept author(s) contribution

I designed the whole thing by myself.


United Arab Emirates

Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

American University of Sharjah / College of Architecture, Art and Design