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visual communication practice

Fake happiness


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

The main idea is that people who are in debt, look relaxed and happy. The appearance, is that they are living a fancy life. But, by digging in their life, we realized that this luxury and fancy life are rented, they’re living a temporary happiness and high class life that will eventually disappear, and then they will pay back all what they have taken.

What kind of communication approach do you use?

Illustration drawing and writing techniques.

What are in your opinion concrete benefits to the society because of your communication?

When people see my illustration about debt, they will get to know more about the concept and the consequences of this habit.

What did you personally learn from creating your submitted work?

Because it is about debt, i learned and read more about this field. Moreover, illustrating the idea into a drawing added more to my knowledge.

Why is your work, GOOD communication WORK?

In my work, not many people will get to understand it direct ly when they see it, but by reading the paragraph it gets more understandable and obvious. And this what make it more effective and stronge.

Where and how do you intent do implement your work?

Reading quotes, latest news about debt, and watching daily new. Moreover, i looked at the illustrations done about debt.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details


Fake happiness


get in debt, for a fancy temporary life

Concept author(s)

Ola AliAli

Concept author year(s) of birth


Concept author(s) contribution

I want to make people aware of this sickness in the society.

Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

American University Of Sharjah