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visual communication practice


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

My work looks at debt from a micro level. It shows the kind of strain that can develop in relationships as a result of debt.

What kind of communication approach do you use?

visual and text format.

What are in your opinion concrete benefits to the society because of your communication?

I think my work can make a person stop and think. It helps people understand the value of a human life over money.

What did you personally learn from creating your submitted work?

I understood debt is so powerful that it can change the way we conduct ourselves in life. Debt has the power to change the course of a person's life, it can sometimes lead to a completely negative outcome.

Why is your work, GOOD communication WORK?

It is good piece of communication because we see ourselves in each of the dialogue written in the work. we see our true colors thereby forcing people to understand, empathize and help.

Where and how do you intent do implement your work?

I wish to implement my work in the form of posters for the general community for all strata of the society to be informed about it.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

No it hasn't had an effect yet.


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Entry details




The Road to No Hope

Concept author(s)

Jothi Vijay

Concept author year(s) of birth


Concept author(s) contribution

I have thought about the concept and designed the work


United Arab Emirates

Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

American University of Sharjah