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GALLERY 2013

visual communication practice

MENTE DE POLLO
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1/1

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

"MENTE DE POLLO" of Colombia is an expression used when people do not take a good decision, is said to have very small brain like a chicken, however eachother when "eat" just do it to satisfy the hungry but NOT tHINK in the provenance of our food and that we must care for the optimal consumption of these. It's time to really think about our good diet. what we eat is what we are thinking to eat decision, not only opening the mouth is also open our minds to all the possibilities we have for our nutrition.
The analogy we have of a light bulb with the IDEA, THINK, CREATE that this time is for a chicken leg in this case leads us to reflect directly from our feeding and how we think create and generate new ideas.

What kind of communication approach do you use?

the communicative approach is to create awareness from the food to us.

What are in your opinion concrete benefits to the society because of your communication?

Generar conciencia de pensar o tener UNA IDEA de lo que estamos comiendo. UNA IDEA de como nos va afectar esto a nuestro cuerpo. Con una comunicaciones facil y directa al problema

What did you personally learn from creating your submitted work?

I've learned not just eat to eat if not also think a bit of food procesdencia, how they prepare and the whole process must have to get to my table.

Why is your work, GOOD communication WORK?

because is direct and simple language borders are so not a problem for reading the image from the color, typography and all its elements.

Where and how do you intent do implement your work?

It was intended from the moment of its design to its implementation was a printed poster measures 50 * 70 cm or 70m * 100 smaller sizes 50 * 35 cm, but also digital official application by email or social networks,

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

no


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Entry details

Title

MENTE DE POLLO


Headline

THINKT TO EAT


Concept author(s)

Alejandro Aguirre


Concept author year(s) of birth

19


Concept author(s) contribution

editorial office of the concept and copy


Country

Colombia


Designer(s)

Alejandro Aguirre


Designer(s) year(s) of birth

19


Designer(s) contribution

functions: photography, diagramming, typography, color


Country

Colombia


Other author(s)

Fundación Universitaria del Area Andina


Competition category

visual communication practice


Competition subcategory

static


Competition field

academic


Competition subfield

student


Subfield description

graphic desing -facultad de bellas artes - fundación universitaria del are andina.