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GALLERY 2013

visual communication practice

just little money involved
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Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

Inspired by the passion of organic farmers I’ve met in the USA, this work is a confession to beauty, detail, patience and motivation in farming and art, far from any desire for getting rich. Repetition, love for detail and handmade uniqueness is defining the poesis and poetics for this piece. This persepctive is my statement against the centralising and control of food production through big companies. Food should not be a tool for geopolitical dominance. As the "plants" are directly connected to money as material in this work, I decide for creating the "plant" and decide against money through cutting the bills: so I try to make my statement for food democracy.

more images and documentation video on request

How the installation looks like: A field of “small plants” growing out of dollar bills (cut outs) is placed in the middle of a room. Some air is blowing from hidden spots over the field and is moving the small plants like the wind is moving the wheat in a field.

What kind of communication approach do you use?

There is a subtle communication through the aesthetics of the artwork itself. The poetics of money transformed to some plants shows the silent revolution of small organic farms against the big food business.

What are in your opinion concrete benefits to the society because of your communication?

Visibility for small organic farms. A statement against big food business.

What did you personally learn from creating your submitted work?

I learned to look closer to small things and details as well about patience and the act of repetition, all of this is a way of dealing with our nature carefully and respecting ressources.

Why is your work, GOOD communication WORK?

Art allows a way of communication within a field of aesthetics. The aim to attract people is the option to involve the viewer to a topic.

Where and how do you intent do implement your work?

I would like to show this work for a bigger audience maybe together with some Photodocumentation about the organic farm and ...for a contrast... some other artists who might have documentated some big food companies.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

not yet.


Curators comments More info on Curators & Editors ›

I love the subtlety of this piece. Sometimes a small, meditative moment can have a lingering impact on us. Rather than getting too 'in your face' with a campaign that targets a large, generalised audience, you have created a contemplative moment for thoughtful people to reflect on your work. These subtle approaches to shifting public perception are often overlooked, or undervalued. Show this work online, encourage it to become a meme that people share for its aesthetic qualities and meaningful purpose.

View other works commented by Dr Zoë Sadokierski  ››

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Curators comments

This work has been commented by 1 curator(s):
Dr Zoë Sadokierski go to comments ›

Entry details

Title

just little money involved


Headline

paper installation


Concept author(s)

Sybille Neumeyer


Concept author year(s) of birth

1982


Concept author(s) contribution

The author of the work is me, concept and the production process are all done by me. Each bill is hand cutted.


Country

Germany


Competition category

visual communication practice


Competition subcategory

static


Competition field

nonacademic


Competition subfield

artist


Subfield description

I am an artist, working with different media like installation, photography, video installation, drawings, objects etc. My works were shown in Germany, Switzerland, Italy, Croatia and Norway so far.