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GALLERY 2014

visual communication practice

Twisted
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Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

‘Twisted’ is a parody of the game ‘Twister’. This social game requires people to interact on a physical level, twisting and contorting to stay upright. This was the perfect conceptual framework on which to build a dialogue of our modern times. There is a perceived pressure to stay connected, yet this drain of time and attention weakens physical connection. Everyday our lives get more twisted and many people’s lives come physically and emotionally crashing down. ‘Twisted’ raises an intimate dialogue about choice and what we value. We all have limited time. We need to prioritize where we place our time. Relationships and families need attention; this is the basis of a healthy society.

What kind of communication approach do you use?

The approach was to use parody, symbolism, humor and the familiar. For many people ‘Twister’ has fond childhood memories, this creates immediate interest and is a common dialogue. The use of pictograms/logos continues the familiar; it becomes a game of recognition, association and perhaps alienation. Do you associate with Kmart or Mercedes? What communication platform uses the lip logo? Answer: Your mouth. Many questions are raised, people begin to talk and discuss their associations. The engagement is with the physical, you have to move more than your fingers, you get close to people and engage in the essence of community.

What are in your opinion concrete benefits to the society because of your communication?

Twisted raises a democratic dialogue of how we can be twisted by modern marketing and media. It reminds people that we ultimately have the choice of where we spend our time and energy. We as a collective society need to focus on reconnecting physically and emotionally. We have more means of connecting yet are becoming less connected. Humans are physical and spiritual beings and the digital age only offers one dimension, it is not the panacea for ultimate happiness. The gloss of the new toy soon wears thin.

What did you personally learn from creating your submitted work?

Creating ‘Twisted’ is a personal journey of symbolism and understanding. The modern online world seems democratic, yet can be exclusionary, consuming every moment of your time … if you let it.
Personally ‘Twisted’ helps me remember to prioritize where I place my attention. It provokes thoughts about what influences my ideas of self and identity. It has radically altered my hierarchy of values. The physicality of engagement with other people is what builds great friendships and strong communities.

Why is your work, GOOD communication WORK?

Good communication is about connecting and Twisted connects with every person who has seen it. Just looking at the 2.1 x 1.3m playing mat gets people talking, the retro childhood game and modern pictograms seems to hit a sweet spot in the current consciousness. Perhaps we are getting tired of trying to keep up with every new techno development. That cardboard spinner and crumpled plastic mat that sits in the cupboard, has more soul than the temporality of the cyber. Twisted is a simple idea with a meaningful dialogue.

Where and how do you intent do implement your work?

Twisted is a conceptual framework, yet works as a game. It’s beauty is that it can be delivered digitally as a downloadable file, perhaps just jpeg dots and the spinner as a template which can be printed out on A4 paper. To create the game download the template, print it out and stick it on the ground. You could even retro fit the game original game, by sticking the new dots over the original circles. The end outcome is dependent on each individual’s budget. Just sticking all the elements on a wall or window creates a dialogue in itself.
Game or thought provoking art piece … you choose. The video posted on YouTube and used as a promotion in raising awareness of the work and to provoke engagement.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

To date ‘Twisted’ has only been seen within the confines of my University, so no Media has had the opportunity to view the work. However, it maybe hung in a public viewing gallery in the CBD and displayed at an upcoming exhibition. Time will tell.


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Entry details

Title

Twisted


Headline

Twisted


Concept author(s)

Peter Gaulke


Concept author year(s) of birth

1973


Concept author(s) contribution

Author of conceptual and physical production


Country

Australia


Competition category

visual communication practice


Competition subcategory

moving


Competition field

academic


Competition subfield

student


Subfield description

Federation University, Ballarat, Victoria, Australia