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GALLERY 2014

visual communication practice

Telstra Moral Responsiblity

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Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

The concept is using Telstra as a sponsor to communicate the risks of driving while using you mobile devices. Telstra is one of the larges telecommunications provide therefore have a moral responsibility to educate the public on the dangers of driving and texting/ calling etc.

What kind of communication approach do you use?

Print media

What are in your opinion concrete benefits to the society because of your communication?

The benefits of the community is decreasing the number road death tolls because of mobile distractions, also reduce the number of accidents caused by mobile phones.

What did you personally learn from creating your submitted work?

There were statics that I didn’t realise were so high when I was researching the dangers and risks, there are already many websites dedicated to road safety, yet TAC have done minimal to follow the texting, calling phone use distractions.

Why is your work, GOOD communication WORK?

My advertising design is good design work because it is not graphics;, the colours and attention grabbing and the ads question the viewer. This leads to conversation and awareness about the issue and hopefully sparks change in the users and drivers.

Where and how do you intent do implement your work?

The ads will be implemented on billboards, at train-station, in newspapers like the MX, social areas that people often see and have time to look at. The online presence will be on the Telstra website, Facebook page where there is more information about the issue.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

The campaign is able to integrate into other medias such and TV and Radio.


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Entry details

Title

Telstra Moral Responsiblity


Headline

Moral responsibility to create awareness for the dangers of using mobile devices and driving.


Concept author(s)

Priya Govender


Concept author year(s) of birth

1992


Concept author(s) contribution

Student


Country

Australia


Designer(s)

Priya Govender


Designer(s) year(s) of birth

1992


Designer(s) contribution

Student


Country

Australia


Competition category

visual communication practice


Competition subcategory

static


Competition field

academic


Competition subfield

student


Subfield description

Swinburne University of Technology