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GALLERY 2014

visual communication practice

Alto Parlente
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Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

Creative cities are failing. Sydney is failing. Dialogue between those that plan, design, fund and brand the development of the city... and those that live in it is failing.

Yurt Empire believes that we need to explore alternatives to land speculation and market driven approaches to housing provision. We aare thinking creatively about artist led economic models - how do creatives generate ‘value’ and place ‘value’ on things? Is there something about the way artists do business that could offer more sustainable considerations for how we work and live together? We want Yurt Empire to be a conductor of good looking conversation, bringing together thinkers, makers and doers across urban planning, architecture, design thinking, community building, permaculture and activism—and translate this into action.

What kind of communication approach do you use?

This is the brand video for Yurt Empire's producer, the arts company Alto Parlente. The video employs satire to explore how particular constructions of creativity are absorbed into the discourse of development.

What are in your opinion concrete benefits to the society because of your communication?

This video helps people become aware of the ways that language around creativity is manipulated by those in power. In exposes the lack of real content in corporate expressions of creative practice.

What did you personally learn from creating your submitted work?

It is great to be able to share our work with others.

Why is your work, GOOD communication WORK?

This video communicates in a visual and textual language that is so ubiquitous that it is often unnoticed in our society. This is good communication because it makes the viewer think. The discomfort created 'is this for real?' allows the viewer to evaluate why the values presented are so disturbing.

Where and how do you intent do implement your work?

This work is intended as a viral video.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

This video has been exhibited as part of two number of exhibitions at UTS and Sydney University. Audience responses were interesting as for many, the satire was not immediately apparent. The comments posted when the video appeared online also reveal anxiety and discomfort around the lack of 'realness' to the concept.


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Entry details

Title

Alto Parlente


Headline

A satirical video


Concept author(s)

Rebecca Conroy


Concept author year(s) of birth

1975


Concept author(s) contribution

Rebecca Conroy: Writer. Director Christian Joachim Heinrich: Videographer, Video Director, Video Postproduction Nicholas Rabone: Videographer, Editor Original score written/recorded and performed by Nicholas Rabone


Country

Australia


Copy author(s)

Rebecca Conroy


Copy author(s) year(s) of birth

1975


Copy author(s) contribution

Writer


Country

Australia


Other author(s)

Featuring Yurt Empire artists: Alexandra Crosby, Tessa Zettel, Sumugan Sivanesan, Chris Fox, Pia van Gelder, Anique Vered, Gawaa, Adam Kennedy, Jennifer Hamilton, Craig Johnson.


Other author(s) year(s) of birth

1975


Other author(s) contribution

Featuring Yurt Empire artists


Country

Australia


Competition category

visual communication practice


Competition subcategory

moving


Competition field

nonacademic


Competition subfield

activist


Subfield description

I am part of a group called Yurt Empire. We are attempting to graft an artist’s colony and economy onto a site undergoing urban renewal in Sydney. It is a live art work about housing and living, a series of performative encounters and a discursive space exploring the the behaviour of cities, artist-led economies, urban renewal and a remix of permaculture design.