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GALLERY 2014

visual communication practice

RIP Physical Communication
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Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

My idea for the Memefest theme of Dialogue was that most people using their mobile phones almost 24/7 which is beginning to affect their lives and the lives of others. My idea was to tackle the idea of the lack of face-to-face dialogue. Using the idea of statistics along with a supporting video, the idea has been portrayed quite well in relation to the question of ‘what if dialogue is not working?’ My answer to this question is that dialogue has stopped working and physical communication has almost completely died out. We can text and be on our phones talking to people all day every day but when we have face-to-face contact no one knows what to say. I did a quick survey around my hometown to get my results. I asked a wide age group of people, which made the results very shocking with the large amounts of people that admitted to checking their phones in bed, texting while eating, taking their phones to the bathroom and even texting while driving.

What kind of communication approach do you use?

My communication approach was a thirty second TV advert with statistics. The visual side is quite calm and is backed up well by the background sound that is quite moving. The statistics however, are very real and hard hitting to think that most people can’t go ten minutes without their phones.

What are in your opinion concrete benefits to the society because of your communication?

By showing people doing every day activities, it emphasises the fact that most people cannot do with out a phone in their hand. Along with the statistics, this creates a great impact – forcing society to listen to the message. The benefit is that it will make people think about what they are doing and the way it is affecting their lives.

What did you personally learn from creating your submitted work?

I personally learned that the dialogue in this day is almost always online or over text. No one ever talks to their friends when they are together, but can text flat out when apart. I found it very interesting how much I was on my phone during the day, and when looking at the statistics I felt as if I was apart of a growing community. But it isn’t a very good community to be apart of when it’s affecting my life and my social life. Even though I feel very social when using my phone, I know that I’m not physically social as I am immersed in a virtual world, rather than a realistic one.

Why is your work, GOOD communication WORK?

My work is good communication work because it encourages people to think and reconsider their lives. The idea is to get people to think about how their phones are affecting their lives and helping them to realise that it is not a positive thing.

Where and how do you intent do implement your work?

This project was created to be used as a TV advert, which would allow it to be viewed by all ages across a large scale of the world. I believe that this would be a very appropriate. It also could be used on YouTube as an advertisement, which would also spread it across a wider platform.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

My intervention is in the process of having an effect on other media, with the TV advert also being spread across to other media platforms such as YouTube and this could also work with a print medium.


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Entry details

Title

RIP Physical Communication


Headline

RIP Physical Communication


Concept author(s)

Fiona Appledore


Concept author year(s) of birth

1993


Concept author(s) contribution

I, Fiona Appledore was the sole contributor to this design concept. All film work, editing and statistics were completed by myself.


Country

Australia


Competition category

visual communication practice


Competition subcategory

moving


Competition field

academic


Competition subfield

student


Subfield description

Federation University Ballarat