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GALLERY 2014

visual communication practice

ADVERTISING DESIGN CAMPAIGN

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Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

The attached submission is an advertising campaign that is comprised of poster/billboard series, stamp series and a video ad. The campaign is promoted by Australia Post, the national Australia postage service. The concept behind the campaign is to promote dialogue and intimacy through mail and letters. Letters have been slowly dying in the 21st century through the rise of technology which can hinder dialogue. Letters offer an intimate form of dialogue which can be transformative to society.

What kind of communication approach do you use?

The communication approach used is dialogical as it prompts the audience to engage in sending letters. It creates a dialogue amongst the audience through the promotion of dialogue through letters.

What are in your opinion concrete benefits to the society because of your communication?

Society is lacking the intimacy of letters. A benefit of this communication is the benefits that letters can provide.

What did you personally learn from creating your submitted work?

I learnt there are many ways to engage an audience to create communication and dialogue.

Why is your work, GOOD communication WORK?

The work is good communication work because it has a foundation of a message that creates dialogue. The campaign appeals to the audiences emotions of what letters can offer them.

Where and how do you intent do implement your work?

The campaign is to be implemented through print and digital applications.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

The campaign has not affected other media.


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Entry details

Title

ADVERTISING DESIGN CAMPAIGN


Headline

ADVERTISING DESIGN CAMPAIGN


Concept author(s)

Jordan


Concept author year(s) of birth

1993


Concept author(s) contribution

Design


Country

Australia


Competition category

visual communication practice


Competition subcategory

static


Competition field

academic


Competition subfield

student


Subfield description

Swinburne University of Technology (Advertising Design)