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GALLERY 2014

visual communication practice

Risk Dialogue

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Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

Dialogue is an important form of conversing and communicating. Without dialogue one wouldn’t understand needs and wants of others or be able to express their own views and opinions.

The concept for my campaign is focused on the dangers of texting whilst driving a vehicle.
This is viewed as a dangerous distraction for drivers as taking their eyes off the road for even 2 seconds results in the driver driving blind for at least 22 metres. The rate for mobile phone related car accidents is alarmingly growing higher.

What kind of communication approach do you use?


The communication approach used in my campaign was to target the smart phone users directly by duplicating the layout of both the old and new iPhone operating system layout for text messaging and the iPhone’s ‘iMessage’. The text featured in the campaign is from factual family members and friends conversing with each other about arrival times for previously arranged meet ups. I wanted to achieve the idea with the target audience that the recipient replying to the text (coloured bubble) whilst driving, was texting back and crashed the car due to hazardous driving and distraction. The friend and family member in both conversations replies a little while later (as seen by time stamps) asking where they are. This makes the audience visualise the fate of the recipient due to unnecessary dialogue that could have waited just a few more minutes and is “not worth the risk” and not worth the lost life.

What are in your opinion concrete benefits to the society because of your communication?

Overall I aimed to teach a lesson to the target audience being smart phone users and drivers by reiterating how easy it is to be distracted whilst driving and hopefully achieve the shock value by realising those affected and lives that have been destroyed by reckless decisions.

What did you personally learn from creating your submitted work?

I learnt abouts the increased dangers of distracted and hazardous driving and the how disastrous the effects of an accident can be.

Why is your work, GOOD communication WORK?

NA

Where and how do you intent do implement your work?


I plan for these two large poster forms to be implemented in the public where all people, especially drivers can view it. They will be displayed at bus stops, train stations, side of the road near traffic lights, car parks and large high traffic areas in city CBD’s.

The third communication approach as apart of the campaign strategy was a billboard that will also be displayed in large public areas at a larger scale. It features shattered glass which reflects a car accident due to the windshield shattering at a high speed collision. I aimed to achieve shock value with the eerie shattered glass and dull colour scheme to replicate a car accident scene. The dialogue “It’s not worth the Risk” is also featured on this poster to link in visually with the rest of the campaign.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

NA


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Entry details

Title

Risk Dialogue


Headline

Risk Dialogue


Concept author(s)

Victoria Angus


Concept author year(s) of birth

1992


Concept author(s) contribution

I designed and created all graphics and vectors in this work and was inspired by Apple.


Country

Australia


Competition category

visual communication practice


Competition subcategory

static


Competition field

academic


Competition subfield

student


Subfield description

Bachelor of Communication Design