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visual communication practice

The Pain of pink and Blue

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

In cultures where ‘gender identity is considered crucial information, it is marked clearly through clothing’ Wendy Leeds-Hurwitz (2012). In Australian society, the representation of gender differences in the design and promotion of babies and children’s clothes is clearly recognisable from the first few months of life. Particularly noticeable is the preponderance of pink frilled clothing and accessories for girls and blue clothing and accessories for boys. The colour pink (and the feminine) is commonly regarded as signifying passivity, self-reflection , indecisiveness, fearfulness, vulnerability, warmth, caring, and an unadventurous nature, while the colour blue and masculinity is synonymous with physical capability, decisiveness, mathematical competence, responsibility, fearlessness and bravery. Is this what we really want for our girls and boys?
The idea behind my work is to create a dialogue with the women of Lismore, NSW, regarding gender stereotyping in retailing and in the community in general. Hopefully, we will look at the power of branding and whether it serves a useful purpose for ourselves and our children.
I live in Lismore for part of the week and I volunteer at a community gallery, The Serpentine. The Lismore show will be on from October 16-18 2014, and the Serpentine Gallery has been assigned a venue which we will use to display the member’s art pieces, provide children’s art activities and serve tea/coffee and biscuits. Usually, the patrons of the gallery are other artists, people who are interested in art or residents of the St Vincent De Paul Hostel next door. The agricultural show will give me the opportunity to speak to a wider range of people in a less precious setting.
I will be making three postcards which question the excessive use of the colour pink and possible links to the levels of representation of women in the highest offices in the Australian government. (based on the 2014 Parliamentary Library Research Paper ‘Representation of women in Australian parliaments’). I will also make pink and blue cookies to offer to the customers and check their preferences. Postcards are in line with the forms of distribution in other sections of the show.
Hopefully, people will find it interesting enough to discuss with their friends at a later date. I think the encouragement of dialogue is always worthwhile, even if it goes no further than the walls of the showground.

What kind of communication approach do you use?

as above

What are in your opinion concrete benefits to the society because of your communication?

as above

What did you personally learn from creating your submitted work?

I've learned never to enter an online competition. Because I identified my work as interactive, which it is, I have had to do the whole page over again!

Why is your work, GOOD communication WORK?

as above

Where and how do you intent do implement your work?

as above

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

if works well, i will consider posted them on Facebook.


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Entry details


The Pain of pink and Blue


The waste of human resources through gender stereotyping

Concept author(s)

Helen Creed

Concept author year(s) of birth


Concept author(s) contribution

The concept is mine. Images were sourced by me and photoshopped by my son, also a visual artist. The interactive work at the Lismore Show will be done by me, from a stand I organised.



Other author(s)

David Creed

Other author(s) year(s) of birth


Other author(s) contribution

photoshopped images



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

Griffith University College of Art