Author(s): Christian Lindqvist
Country: Australia
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Description of idea

“Lightbulb” comments on humanities excessive and increasing energy consumption. We need new ideas and new ways of thinking as well as new technology to overcome this global problem. Using the light bulb as a signifier of ideas, earth and technology - I wish to point out how inefficient technology and unsustainable thinking threatens to literally burn out our planet. Animation was chosen as media since it can effectively communicate a development over time. “Lightbulb” could be played as an information spot in popular media such as television, cinema or Youtube – planting a seed of thought in people’s minds.