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Mobilannoncer: Vækst i annoncemarkedet i USA

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I Danmark vender analytikere tit øjnene mod USA for at forudsige nye trends, dette gælder selvsagt også inden for markedsføringsområdet.

De store mediehuse er ved at udtænke overlevelsestrategier for, hvordan de vil tilpasse deres nuværende indholdsprodukter til en verden, der i fortsat større omfang bliver mere og mere præget af digitalitet.

Indlejret i det digitale paradigme er tabløs kopierbarhed. Tidligere kunne et fysisk eksemplar af en avis kun læses af så og så mange mennesker. Nu kan en hele avis sendes videre til et uendeligt antal mennesker fx i PDF-format uden at det påvirker kvaliteten.

http://kasperbergholt.org/mobilannoncer-v%C3%A6kst-i-annocemarkedet-i-usa/#more-178

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