Festival Community
This website is using cookies to. By clicking 'OK', you agree with our cookie policy. More about this.
OK
in collaboration with
rebel:art

Hopenhagen: Design Activism as an Oxymoron

0

Abstract for the Design History Society conference Design Activism and Social Change. See blog for more pictures and links: http://ecolabs.posterous.com/

Hopenhagen was an initiative by the International Advertising Association in support of the United Nations at the UN Climate Change Conference (COP-15) in Copenhagen December 2009. The UN Secretary-General Ban Ki-moon UN asked for help from the international advertising industry at Davos in January 2009. Hopenhagen took the form of an international public relations campaign culminating with an installation in the public square in central Copenhagen during the COP-15 summit. Hopenhagen created a feel good façade where corporate sponsors were helping governments save the world.

Meanwhile, many of the thousands of climate activists congregated in Copenhagen for the summit found Hopenhagen so offensive that they made the campaign and installation itself an object of their protests. Hopenhagen is a classic example of corporate appropriation of people’s movements and the subsequent neutralization of the messages demanding structural change and social justice. As such, Hopenhagen embodies the conflict within the concept of design activism itself. While design functions predominately as a driver of consumption, consumerism, globalization and unsustainable behavior; activism is concerned with social injustice and environmental devastation. Activists struggle to combat the forces of globalization by forming social movements and resisting corporatisation of the commons and everyday life; designers are normally servant of corporate entities. These two forces are integrally at odds.

Corporations want to appear to be doing socially valuable design. Yet creating a campaign around the idea of stopping climate change, as part of a branded exercise within a corporate culture committed to intensive fossil fuel infrastructure, is worse than useless because it institutionalizes hypocrisy. This paper will describe how Hopenhagen 2009 damaged genuine people’s movements at Copenhagen. It will also prescribe strategies for public exhibitions to avoid the appropriation of dissent.

Comments

To comment, please create a Memefest account, it will take you only 2 minutes!
Login here if you already have one.

oliver
12 years, 1 month ago

Hi Jody,

this s very interesting! I am sure all Meme workshop participants will like to know more about it. I'd be interested to read your full paper. Is it already written?

RebelZ
12 years, 1 month ago

very interesting indeed. I'm looking forward to reading more on this!

jodyb
12 years, 1 month ago

Thanks Oliver & RebelZ - I have not written the paper yet, I will keep you posted...

ABOUT OPENBLOG

Open blog is a collective blog agregator.  Posts that can be read and viewed here have been originally posted by members of the Memefest community.

While members of the community  are able to check blog posts from the circle of their comrades within the on-line profile, this is the place where you are able to check on everything that has been bloged by anyone on this platform. The toppics and styles are diverse as this community consists of people from very different cultural, social backgrounds and also very different fields of expertice. Together- and through time- we hope – this gives us a good picture of radical communication culture.