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18 hours, 18 minutes ago

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oliver commented on oliver's blogpost Memefest Online Social Network: A Dialogue on Present State and Future Strategies
18 hours, 31 minutes ago

"Hey Scott, an old friend of mine, Tom, who worked with me at the very beginnig of Memefest sent me t..."

lisagye commented on oliver's blogpost Memefest 2014 Festival Outlines: RADICAL INTIMACIES: DIALOGUE IN OUR TIMES
4 days, 2 hours ago

"You can view it at Big Ideas on the ABC http://www.abc.net.au/tv/bigideas/stories/2014/07/23/4051794..."

Sttwn commented on oliver's blogpost Memefest Online Social Network: A Dialogue on Present State and Future Strategies
4 days, 10 hours ago

"I think some of it- (and Oliver and I have talked a bit about this) is rethinking the whole idea of ..."

oliver commented on oliver's blogpost Memefest Online Social Network: A Dialogue on Present State and Future Strategies
4 days, 19 hours ago

"Memefest online social network was not designed to network between friends, but comrades. I dont hav..."

Alana_Hunt commented on oliver's blogpost Memefest Online Social Network: A Dialogue on Present State and Future Strategies
4 days, 20 hours ago

"I know facebook is horrible in so many, many ways. But I enjoy being in touch with people I care abo..."

Imp wrote new blogpost
6 days ago

Hi all,

I am beginning the process of encouraging a critical design connective called Imp-act (a...

oliver wrote new blogpost
6 days, 4 hours ago

Memefest Online Social Network: A Dialogue on Present State and Future Strategies
Few weeks ago I posted this on my community board here at Memefest and there was some response, and ...

6 days, 6 hours ago

1 week, 5 days ago

Israeli soldier posts Instagram image of Palestinian child in crosshairs of rifle


1 week, 4 days ago
You know, dialogue came from "two" "logic". Sometmies I don feel pleased by logic as the only way of understanding. I wachted that picture you shared. And I feel I don't have words. That is impossible to really understand that, with all words together, with all logics linked.
1 week, 2 days ago
I am not sure about the origin.. but thats really interesting. Isnt it dia- logos ? I cant apply any logic to that image either, but I do have feelings..
oliver likes Alana_Hunt 's blogpost
1 week, 4 days ago

Where has this world gone?

Alana_Hunt wrote new blogpost
1 week, 4 days ago

Where has this world gone?
Here is a stamp from 1981 declaring India's solidarity with Palestinian people.

Where has this wo...

bytetime wrote on oliver 's board
2 weeks, 1 day ago

thanks for the add - i am new here. Oliver - looks like we have lots of connections across a number of areas - sustainability, design, collaboration, etc… I will add more content to my profile so it makes some sense - my LinkedIn profile has lots of information.

1 week, 5 days ago
Hi Tracey, welcome. Yes, looks like we have many connections in our interests. Good to have you here. Please feel free to use this platform with all its posibilities.
stephen_designer commented on Jason's blogpost Urgent Invitation
2 weeks, 2 days ago

"This is a great idea and opportunity. And great to know it is a Brisbane based start!..."

Jason wrote new blogpost
2 weeks, 3 days ago

Urgent Invitation
This is an invitation to contribute to an exhibition about Open Source design - "Burst Open" at Arti...

3 months, 2 weeks ago

Four years ago,

when we created this online platform with our social network, it was designed as an alternative to Facebook.

No data mining, no commercial advertising, no fake likes, no fake profiles, no surveliance. It is still fascinating for me how many of the people that agree on the argument that FB is very problematic still post on FB- very regularly. When I talk to my friends, usually the argument goes like this: "You are right, FB is very problematic, BUT it is very convenient and because everyone is there I can reach all of my friends easily."

Well, you thought so..


fake likes, global click farms and enforced scarsity of visibility... facebook's twisted like machine

3 months, 1 week ago
I am more and more happy that I never had facebook and honestly hope that more people will realize these facts.I just got back from "DIY" festival in Moscow and every and none of those "anarchists" could believe that Idont have my account...sad
2 months ago
First of all I completely agree that Facebook is highly problematic - you could argue this has been the case since its release. I think the key problem is not Facebook itself, but the users' flawed perception of what it really is. There seems to have been these kind of expectations of a social network mirroring life with altruistic noble intentions (very understandable as this is how Facebook continues to market itself to some degree). If people stopped using Facebook as a 1:1 digital rendering of analog life, and instead as a flawed fun disjointed digital tool, I think the money-making would come to a sudden end (no useful data to mine and highly difficult targeted marketing). Thus, Facebook would decline into what it essentially is: An imperfect tool that is useful for certain things.
1 month, 4 weeks ago
Oliver- we need to propose a different solution!
1 month, 4 weeks ago
Scott, what do you mean? What do you have in mind?

We are right now starting to work on redesigning the web site and we are discussing how to improve the social network infra/structure/culture that we built here on memefest.org. Wanna get involved?
1 month, 4 weeks ago
Soeren, I think FB feeds on the big preassure to represent and be represented. The reasons for that are many and we do have a pretty paradoxical situation. On one hand peoples awarenes of abuse: surveliance, monitoring, data mining etc is bigger than ever, but cultural patterns in terms of technology use are going more and more in the oposite direction one would think aware people would be driving them. I use FB mainly as a source for interesting content that people in my network post. I wonder why such an exchange could not happen more on independent platforms like this one. But here the dialogue could be nurtured as the ammount of communication would be less, better and more focused.
1 month, 4 weeks ago
Yep- would love to talk more about that-
1 month, 4 weeks ago
I think it's time- been working in Chicago- let's talk soon-
3 weeks, 1 day ago
Oliver, your selective use of fb is exactly what I meant, as it seems that you clearly view it as one, deeply flawed yet popular, social network rather than THE ultimate, awesome solution to how we could engage socially online. Instead of the one-way manipulation we recently learnt is happening on massive scale with the positive/negative feed experiments, I would love to see people experimenting themselves with manipulating fb. Everyone is there across age, religion, gender, culture etc. That's such a strong argument for using it. But why not define your use? (from fb’s POV: misuse it)? Data-mining is only as good as the data being mined. The pressure of representing and being represented can easily be switched to a game of playful subversion. I still remember the first time I saw a friend with a made-up name, so simple and yet liberating when viewed in the context of "faithful" amped up real life representations. This is not to say that I disagree with the value of other platforms - this is absolutely crucial. (Sidenote: I believe anyone should try designing a social network. No matter how small or simple, the process confronts you with fundamental choices that “matured” popular networks such as fb have succesfully bypassed to a degree that we have difficulties imagining any successful alternatives).

I think our main challenge is to revert fb back to what it is: An online social network that doesn't necessarily has anything to do with real life. Stripped of any content we’re basically looking at an empty frame that we can tweak and bend through our content and interaction and playful subversion. Fb’s popularity makes it a centerstage for this kind of negotiation. The slow shift we see with dropping popularity among youth in Western countries is countered with growth among the elderly and expansion across development countries etc. Whereas it seems tempting to flee the ship, I hope that critical users will not only go elsewhere but also stay and obfuscate the ultimate “value” of fb: its useful, digestible, rational, exploitable, marketable content.
3 weeks ago
the playfull appropriation and subversion of FB is something i like, but so far - at least among my FB freinds, I havent seen much of it and there is many critically minded persons in my FB network data mining is only as good as the data you said- this is wondrful. But the problem is that very very few people have the awarenes of the business models of FB and similar technologies and how this relates to their data and their privacy, freedom, social relations and and much more... The lastest revelations of FB' manipulation are fascinating, but still, I cant see much of a change in peoples behaviour. Having said all this- I agree very much with what you wrote and I think there is posibilities to intervene in FB, but they will be difficult to put in to practice on a larger scale.

What I also really like is this: (Sidenote: I believe anyone should try designing a social network. No matter how small or simple, the process confronts you with fundamental choices that “matured” popular networks such as FB have succesfully bypassed to a degree that we have difficulties imagining any successful alternatives).

I have been folowing Diaspora for a while but have not been checking it for a while.
Is there any other alternative networks you know off? I dont know of them- at least not in the sense of being open for people to join and without intentional data mining and commercial advertising...

2 weeks, 3 days ago
This new perspective about Facebook has made me rethink how to do social networking for business and portfolio etc. Thanks for sharing this!

I was strongly interested for a while in the financial interests of possibly unethical Facebook investors, one being Goldman Sachs and then independent business people worth millions and billions of money buying into the next greatest cash cow. I wrote about this in an article for university last year in 2014.

The problem and situation is this kind of information about ethics and investors is not widespread; this information is mostly located on professional business and investment websites and magazines. So this information stays within the business and money systems where regular people usually do not go to seek info/entertaining info, thus never find it to help with awareness, because people usually do not question the safety and ethics of brands. Even when this information and awareness is brought into the mainstream news for 5 minutes, our culture and technology seems to be making people gain more short term thinking and short term minds. People may care and change their habits and thinking when they are given this new awareness about Facebook but many people forget within a short time frame and just continue doing what they are used to doing, and to fit in with everyone else.

I was active on Facebook for two years but then quit, deleted my Facebook account. I managed to pretty much avoid using Facebook for 30 months. (And without joining any other social networks where my friends were located on, because they were all usually on Facebook) With the exception of a small period where I needed to use Facebook for a university group assignment for one semester. By the 30th month, I understood I was committing social suicide so I needed to rejoin the Facebook community. In a way I felt as though I was being forgotten by many people and friends that I knew because I was disconnected from Facebook. I am happy I rejoined Facebook because I can talk to people in different communities and friends now, who have moved to different cities, or are hard to reach by phone. I managed to find some meditation community pages on Facebook which has truly helped me a lot. I now encourage anyone to experiment with practicing meditation at some point in your life and make it work for you.

And I agree that it is a great idea for anyone to try and design a social network, great possibilities!
oliver commented on oliver's blogpost Memefest 2014 Festival Outlines: RADICAL INTIMACIES: DIALOGUE IN OUR TIMES
2 weeks, 5 days ago

"Hey Stephen, this is very interesting, thank you for posting. Please let me know if you find out whe..."

stephen_designer commented on oliver's blogpost Memefest 2014 Festival Outlines: RADICAL INTIMACIES: DIALOGUE IN OUR TIMES
2 weeks, 5 days ago

"I watched a thought-provoking discussion yesterday about Australian culture dialogue, on the TV on A..."

2 months ago

"Chilean artist steals and destroys $500 million worth of student debt papers.

Here’s one inventive way to deal with the student debt problem. Late last week, Chilean police arrived at Santiago’s Centro Cultural Gabriela Mistral and removed a white bin of gray ash — allegedly all that remained of $500 million worth of student debt notes"

Hmmm. Not sure what to think about this - the statement he made was quite interesting:

“It’s over (...) It’s finished. You don’t have to pay another peso [of your student loan debt]. We have to lose our fear, our fear of being thought of as criminals because we’re poor. I am just like you, living a sh—y life, and I live it day by day (...) This is my act of love for you.”


2 months ago
:) Hey Soeren-I have seen this too, pretty fascinating project. What do you think about it?
3 weeks, 1 day ago
I have mixed feelings. In one way it reads quite interestingly as an alternative to Correa’s rejection of illegal Ecuadorean national debt. And yet, in another way it seems like a spectacle more than a solution. Also, on a different note, I’m quite fascinated by the shifting materiality and tactility of debt: the quantity in debt notes, stacks and stacks of crumbled paper. And now this pile of gray ash. It’s almost like a material metamorphosis of debt.
3 weeks, 1 day ago
What do you think yourself? Does this kind of approach present any value beyond fascination and spectacle?
3 weeks ago
If it is true, that this action actually means that 500 millions $ of student debt has been erased- than I think it is fantastic :). I think that a spectacle can be a good medium (Stephen Duncombe did a good book on this), a helpful wehicle that we should use and I like the tactice, aesthetic material / immaterial part of this 'art' project. If this was really a 500 million thing- it deserves much more of our attention.
oliver wrote new blogpost
3 weeks, 5 days ago

El DIALOGO es recurrentemente presentado como “la solución” para los problemas de nuestro tiempo: en...

About me


Name Oliver Vodeb




I am a member of Memefest communication/art/theory Kolektiv, and founder, curator and editor of Memefest Festival of Socially Responsive Communication and Art. Iam also facilitator of Memefest online social network.

I am an Academic at Swinburne University of Technology in Melbourne. I teach and research mostly in the field of communication design. I approach design/communication from a critical interdisciplinary perspective and I investigate theoretical, strategic, conceptual and "hands on" practice.

I enjoy working in many different media including visual and text.

Books I have published :




This was my studio in Slovenia (2004-2012): www.poper.si

CV (sort of): http://www.memefest.org/en/about/who_we_are_oliver_vodeb/

You can read some of my texts here:

I have joined the Memfest community becasue i am interested in

I have been here from the very beginning. I am interested in communication/
design for social and environmental change.
I name such communication
socially responsive communication.

Broadly speaking iam interested in visual communication, photography, sociological aspects of communication, design and media.

Iam interested in institutionalised forms of communication like for example communication done by design/communication studios and advertising agencies as well as non institutionalised forms of communication like tactical media or broader aspects of media activism.

In a slightly more academic language:

I am interested in how critical social theory can illuminate the complex processes of production, distribution and reception of public (visual) communication in order to generate public communication as a responsible social, political, economic and cultural practice.

I am particularly interested in relations between concepts of response-ability and communication effectiveness, and the social construction of design and other forms of pubic communication as profession, practice and praxis within academia, the market environments and non-institutionalised communities.


was studiing at Faculty for social sciences University of Ljubljana


PhD in sociology of communication and design

Working place

Swinburne University of Technology

Music I like

Flamming Lips, Pixies, The Black Crowes, Demeter, Porno for Pyros, Ry Cooder, Junior Kimbrough, Townes van Zandt, T-model Ford, The Dirty Three, Bonnie Prince Billy, Primus, Faith no More, Bob Dylan, RHCP, Alice Donut, Faith no more, Mark Lanegan, Reigning Sound...;

Books I like

The unbearable lightness of being, A Confederacy of Dunces, Fear and Loathing in Las Vegas,...;

Films I like

The man who wasn't there, No country for old man, Genova, Zidane a 21st century portrait, There will be blood, Il Postino, Festen, Straight Story, Wild at heart, White Ribbon, Dog tooth;

Communication projects I like

I like stuff we did at Poper studio. I like posters from Inkahoots. I like the zine project 23/56 from Kevin. I like many things that were submitted to Memefest, I like stuff from Cactusnetwork, I like the work of Image-shift.

Websites I like

poper.si, memefest.org, rebelart.net, magnumphotos.com, mubi.com, ubu.com, http://twotheories.blogspot.com, brianholmes.wordpress.com, www.lensculture.com, www.burnmagazine.org, www.bagnewsnotes.com, www.cactusnetwork.org.uk, http://www.image-shift.net, www.inkahoots.com.au/

People I like

My dear family and my wonderful friends.

Member of The Internet Defense League