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Solidayiti
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I made this logo and poster recently for Solidayiti. Solid’Ayiti is an initiative of artists and activists in Montreal working to build longterm solidarity between people in Montreal and movements for social justice in Haiti. You can check their work on Facebook and on Twitter.

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Project details

Author(s):Caroline


Year:
2010


Country:
Canada


Budget:
0


How does project benefit the client (if there is a client)?
Solidayiti is a new initiative by local Montreal artist, that was created just after the 2010 earthquake. The objective of the project was to created an visual identity for the collective.


How does project benefit the people you are speaking to with your communication?
Solid'Ayiti is a collective in Montreal working in solidarity with grassroots projects in Haiti via culture and popular education. Solid'Ayiti is an initiative of artists and activists in Montreal working to build longterm solidarity between people in Montreal and movements for social justice in Haiti. Solid'Ayiti will work to promote self-sufficiency, independence, social justice and peace in Haiti.


How does project benefit the wider society?
Solid'Ayiti hopes to raise awareness by different cultural events to the situation in Haïti.


How did/does this project benefit author (authors/makers of the project)?
I participated in the project as a volunteer graphic designer. I really wanted to give something out to a cause related to Haïti after the earthquake, so this project was my way to give a little something to the cause.


Tell us something about your view on communication. What is your / your organisation's / initiative's (visual) communication philosophy?
I usually like to do graphic design that a social purpose and this project was in line with the values I try to put foward with my work.


What about the process of creating this work? Please describe it.
I met with the Solid'Ayiti collective first to create the poster for the first benefit concert that was organized. They then asked me if I could also create a logo. The concept behind the poster was to have an Haitian women carrying the name of the bands, as if those bands were necessities to her daily life. The concept of the logo was to take rework from a popular haitian symbol, the "neg marron". This Haïtian sculpture depicts a slave, blowing a conch shell, while holding a machete in his other hand with a broken chain and handcuff. This is a symbol of slavery and freedom, the conch was used to call escaped slaves to gather while in hinding; the machete was used to fight off the French, and was used to cut down sugar cane; and the broken chains symbolize slaves breaking from bondage and reclaiming their freedom.


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