GALLERY 2013

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

This project is a campaign relates to food democracy in the way it discusses the power relations between human and animal, and it’s reaction to that being unacceptable.

It encourages people to swap a meat meal for a non-meat alternative.

What kind of communication approach do you use?

I use three mediums of a message board, a brochure and online material. These are used in an interactive approach.

What are in your opinion concrete benefits to the society because of your communication?

This definitely raises awareness of the issue. And I am confident it would be effective in helping combat the issue on a small scale initially, and possibly a large scale over time.

What did you personally learn from creating your submitted work?

As I recently have become pescetarian (after watching the 'Our Daily Bread' documentary) this was a learning curve in the seriousness of animal cruelty.

Why is your work, GOOD communication WORK?

Good communication work should evoke thought and emotion from people, and create a more responsible society who is aware of issues and wants to change those issues. I believe my piece does that.

Where and how do you intent do implement your work?

This would be implemented over the next couple of months, at Griffith University and other locations after that. This would require one person to take the photos and explain about the campaign.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

No