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visual communication practice

Food Democracy Campaign


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

-Copyrights of seeds makes environmental problems and the suffering of local farmers -GM foods have potential dangers Solution
-Make people involving and educating them the dangers of GM food first, and the back stories of GM foods. Concept -To create an organisation, and start from a VOTE campaign, using people’s daily fruit APPLES to get people’s attentions, and then leading them into the further education progress
-To spread the ideas of : -Back to natural -Care about your health -Give more supports to the local farmers, refused to eat GM foods -To copyleft the seeds by GM food labelling

What kind of communication approach do you use?

A2 Poster
to catch their eyes, does not have to be much educaional meanings, but the purple is to let them to make a choice
Book mark
with the words “GO NATURAL” on, it is like a reminder in every aspects of life
Two vote boxes
one is for GM apple, the other is non-GM apple
to take people into the further step to educate them in relation to the GM foods, encourage public to take an action of GM food labelling, eat locally

What are in your opinion concrete benefits to the society because of your communication?

Three major benefits to encourage people “back to natural“:
-GM foods destroyed the rights of local farmers to using their seeds, we encourage people to eat non-GM food, it helps to protect local farmers’ rights to use their seeds rather than buy seeds from the company
-GM foods, at the moment, have dangers in people’s health, so we encourage people to eat the natural foods
-GM food destroyed much crops , and brought a seris of environ- mental problem, so to encourage people to eat natural foods is also to protect the environment

What did you personally learn from creating your submitted work?

Life is about choices, everyday we choose to do something, is not only about the choices themselves, but about the values behind.
I personally like this idea, because people like to give their own voices and like to paticipate this choices, and to see what answers they can get. I try to use this form of voting and choices question to do a survey to collect the fig- ures and lead them into next step.

Why is your work, GOOD communication WORK?

It is a progress: draw people’s attentions publicly and make their won decision personally
The Location is in Natural and Organic foods restaurants, the target audien- ceis are who would like to eat natural and organic foods, people who care more about the quality of foods.
After you purchase from the restaurants, you got a opportunity to vote some- thing, people are not likey to give up this “free” and “reward” opportunity.
I do not tell people what I am doing at the first stage, but leave them to explore by themselves.
After people are involving this campaign or after few weeks, the package of the two boxes will be tear off, and the boxes will be transparent and make peo- ple will see the truth, what behind this kind of apple and make a comparison

Where and how do you intent do implement your work?

collaborating with Natural and Organic foods restaurant
when people purchased from the restaurant, they will get a mock-up seeds to vote one type of apple they prefer, and they can take the book marks as well, to know more information, and go to website to check the “results“ at their persnal space

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details


Food Democracy Campaign


Which Apple Do You Like?

Concept author(s)

Jingyi Lin (Jeanie)

Concept author year(s) of birth


Concept author(s) contribution

research collect information about food democracy, GM food, local farmers 'rights in relation to this issue. Make the direction of the concept is to educate people and encourage them to make a difference go to see and collect marketing strategies of healthy food shops. reading books about costumer behaviour, then camp up the process of campaign is to lead people public to their private sectors




Jingyi Lin (Jeanie)

Designer(s) year(s) of birth


Designer(s) contribution

poster, book mark, box graphics, website layout page.



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

Griffith University