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visual communication practice

Eat organic Not genetic


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

Big industries have conquered our way of eating, we are forced to consume treated and genetic food, but we are few the one which realize that in some moment these procedures in the food will bring some critical result that won’t have a solution. We should eat organic food.

What kind of communication approach do you use?

I decided to go for a campaign, which has three posters, every single one of them has the same critical concept, with different phrases but with the same problematic (GMOs).
The concept will target every audience, from kid to elders, is funny, critical and childish but with a direct critic.

What are in your opinion concrete benefits to the society because of your communication?

La gente observara y entendera que los productos que aparentan ser grandes, durables y bonitos no son siempre la mejor opción, la mejor opción en un alimento natural y saludable.

What did you personally learn from creating your submitted work?

I learned that big industries don’t think in doing benefit to the world, they only care about the constant consumption, they know that the pesticides and chemicals used in cultivation are harmful for our lives. Besides the machinery generates a big waste of water, fuels and loss in the soil which loses its fertility, besides thousands of independent farmers die of starvation because they can’t compete with the big Industries.

Why is your work, GOOD communication WORK?

As a designer I use the visual communication media to spread my thoughts, share ideas, the benefit of the other, help these people that don’t know the truth yet from some themes. I know many people would escape from the big industries and look for paradise in the natural and healthy.

Where and how do you intent do implement your work?

The base in the humanity of young adults, are who have an open mind, are capable of reacting an error and being capable of correcting it. That’s why my principal objective are them, this three posters are designed for everyone, if more people have the opportunity of watching it the better is the result.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details


Eat organic Not genetic


Juan José Valencia Antía

Concept author(s)

Juan Jose Valencia Antia

Concept author year(s) of birth


Concept author(s) contribution

Creador del concepto y diseñador de los poster.




Juan Jose Valencia Antia

Designer(s) year(s) of birth




Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

Fundación Universitaria del Área Andina. Pereira, Colombia.