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visual communication practice

The New Hidden Toy

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

In some chicken hatcheries, eggs are injected with certain types of antibiotics as a method to prevent infections. When humans consume these eggs, their bodies eventually become resistant to the same antibiotics.
Therefore these chicken eggs have a hidden "surprise" inside of them (just like the chocolate egg 'Kinder Surprise' that has a toy inside it).

What kind of communication approach do you use?


What are in your opinion concrete benefits to the society because of your communication?

Become more aware of the issue and take actions (be aware of the food source, find alternatives, boycott..).

What did you personally learn from creating your submitted work?

I learnt how in some hatcheries eggs are being injected with certain types of antibiotic which leads human bodies to resist those medicines.

Why is your work, GOOD communication WORK?

The image is striking and the contradiction between the "serious" and "fun" elements have an impact on the viewer.

Where and how do you intent do implement your work?

Posters on campus and in public places (shopping malls, on the street..).

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

Have not yet been implemented.


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Curators comments

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Entry details


The New Hidden Toy


Antibiotic injections in chicken eggs

Concept author(s)

Rindala Khallouf

Concept author year(s) of birth


Concept author(s) contribution

Coming up with the concept and the design.


United Arab Emirates

Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

American University of Sharjah College of Architecture, Art and Design