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visual communication practice

GMO Awareness Campaign


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

My idea was basically to try and spread awareness about the genetically modified food. Many people are not aware of the serious health issues that could result from the modification of food.

What kind of communication approach do you use?

I use visual communication.

What are in your opinion concrete benefits to the society because of your communication?

people are going to be aware of some facts that they might have never thought of.

What did you personally learn from creating your submitted work?

After doing my research, I was myself shocked about GM food.

Why is your work, GOOD communication WORK?

It is simple and delivers the message to the audience without confusing them.

Where and how do you intent do implement your work?

I would love to try and spread awareness in my university, The American University of Sharjah.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

No it did not.


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Entry details


GMO Awareness Campaign


what you should know.

Concept author(s)

Ayah Harb

Concept author year(s) of birth


Concept author(s) contribution

Designed and came up with the idea of a campaign.


United Arab Emirates

Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

The American University of Sharjah / Ludmil Trenkov / Design management