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visual communication practice

Mass Production

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

there are chemicals added to give fruits color. Specially tomoatoes. But consumers only see it as a fresh, juicy, red tomato. So i wanted to illustrate the moment where chemicals are added and are part of mass production.

What kind of communication approach do you use?

an illustration

What are in your opinion concrete benefits to the society because of your communication?

People would see the color being added to the tomotoes and my title mass production which will communicate that chemicals are being added so that companies can keep profit without realizing consumer's health

What did you personally learn from creating your submitted work?

I didn't chemicals were added to fruit and vegetable and the process fruits and vegetables go thru.

Why is your work, GOOD communication WORK?

It communicates to people who like to live a healthy life. It gives the audience all the information needed for them to understand.

Where and how do you intent do implement your work?

In countries where food is imported because that when fruits are imported they are brought to the other country unrippen. So chemicals are added to give them color and make fruits look bigger

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details


Mass Production


Food Democracy

Concept author(s)

Fatima Khaliq

Concept author year(s) of birth


Concept author(s) contribution

I did my work alone with full dedication


United Arab Emirates

Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

AUS/Design Management and Product Design minor