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visual communication practice

Food Democracy


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

Unfortunately, the fruits and vegetables that we regularly eat are being injected with chemicals and colors in order to improve their growth and appearance, which basically means that we consume artificial fruits and vegetables. For this reason, I decided to create a composition that shows how the origins of a regular vegetable plant root has been replaced with a type of chemical that has become its official source of growth.

What kind of communication approach do you use?

A visual image

What are in your opinion concrete benefits to the society because of your communication?

The society plays a great role in consumption. Therefore, I believe that it is beneficial that consumers know where there food come from and how are they produced.

What did you personally learn from creating your submitted work?

I learned that those fruits and vegetables that everyone consumes are not as we - the regular people - think they are, which is a very shocking fact.

Why is your work, GOOD communication WORK?

I believe that my work is effective because it will give a chance for people to visualize how those vegetables are being produced.

Where and how do you intent do implement your work?

I personally think that my work should be implemented globally, for it is an important cause that everyone should be aware of.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

No not yet, but I hope that my work creates a positive effect.


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Entry details


Food Democracy


Modernized Plant Life

Concept author(s)

Mariam Kamel

Concept author year(s) of birth


Concept author(s) contribution

I had the chance to create all of my work's design and illustration by myself.


United Arab Emirates

Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

American University of Sharjah