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visual communication practice




Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

This work focuses on self-cultivation as the basis for a just food democracy

What kind of communication approach do you use?

Through the picture I wanted to show the steps to follow to get a good use of self-cultivation, so as not to depend on the products that the majors offer us without we know what kind of chemicals or fertilizers have been used on them.

What are in your opinion concrete benefits to the society because of your communication?

This work can help that people be made aware of the importance of self-cultivation as a means of obtaining their own food so making sure you really eat and helping to maintain good health

What did you personally learn from creating your submitted work?

I've noticed as multinationals increasingly take over the small shops and how we can counter this through the self-cultivation

Why is your work, GOOD communication WORK?

Because it shows the audience how to make a proper self-cultivation

Where and how do you intent do implement your work?

I implement my work in the area near my residence (Manizales, Colombia) showing you people that self-cultivation is not only a good way to get your food but it also is a healthy and fun practice

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details




Development of Self-cultivation

Concept author(s)

Sebastian Urrea Benjumea

Concept author year(s) of birth


Concept author(s) contribution

My contribution was to choose the locations, choose the person protagonist of the work and take the photographs



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

Universidad de Caldas, Diseño Visual