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visual communication practice

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Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

The idea of ​​my job is to remind those grandmothers that upbringing may only purchase products less valuable, even if they have the money to buy something more expensive
I relate to the festival because they are people who are not persuaded by the big-brand advertising but when buying one are set in the product value

What kind of communication approach do you use?


What are in your opinion concrete benefits to the society because of your communication?

They can benefit from realizing that we can acquire good products without spending a lot, others are going to have fun because they will smile at him because they know it's true

What did you personally learn from creating your submitted work?

that creating this poster I can represent the thoughts of many.

Why is your work, GOOD communication WORK?

Because it is a real case, at least in Colombia still see some grandmothers who pursue the promocioness

Where and how do you intent do implement your work?

work will be printed in a fixed support poster for places like supermarkets, markets and shopping centers

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details


¿Te fijaste en el precio?


¿Te fijaste en el precio?

Concept author(s)

Ivanna Cayon Villareal

Concept author year(s) of birth


Concept author(s) contribution

Ivanna Cayon Villareal



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

Universidad de Caldas