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visual communication practice

Food Monopoly


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

My idea you want to display on your central aspect such as hamburger, a meal that is affordable today all populations and economic strata. This food meets all or much of that has to do with the agro food components having a meeting of various agricultural sectors evolves every day in my country and it's added more ingredients to make it more exotic and native to meet once more parts of the agricultural sector.
On the plane back there is a monopoly employer, reflected today in the many effects that has today the food market. In my country this small agricultural sector is affected by FTAs with countries that already signed, making food products that occur in the country can not compete against the prices they bring other countries making these agricultural stay in bankruptcy. At the same time wants to be a general aspect of all businesses who want to get possible ways the food market making it a monopoly causing all this part privatization of food.
On one level I feel is the most affected farmers and farm all of my country and the world in general that are being affected by all these problems not given a chance to survive properly, you do not have the opportunity to continue cultivating their products and are devoured by these monopolies that want to get the power of giving crop prices that can not compete.

What kind of communication approach do you use?

You want to display a fixed visual approach showing the chain of impact that causes food monopoly on the production of food power of big business and the TLC that affect small agricultural Colombia.

What are in your opinion concrete benefits to the society because of your communication?

Generate a type of consciousness that people might think that today many people are left without livelihoods through these monopolies and have no way of how to compete against the big problem for them.

What did you personally learn from creating your submitted work?

For he did not know how truly gave my food, the handler and they want to do with the money that I and all the people we can get to eat any food in particular have a large monopoly behind left on the agricultural exclusion long did a great job to produce in me the same country. Vast majority of foods consumed today in my country thanks to the TLC make are brought from abroad, because its price is cheaper and that large amounts of food produced in my country because they have to lose no one to buy. Having an involvement in what is Food Democracy in my country, not want to eat for ourselves, which is brought from other parts of what we consume and we miss what is produced here.

Why is your work, GOOD communication WORK?

Because forcefully express the cycle of problems arising from food monopolies, has a detailed care in the handling of color and want to handle items that relate to much of what you have to do food democracy.

Where and how do you intent do implement your work?

En bayas y avisos publicitarios, incluso en mensajes de televisión que informen a las personas que es lo que pasa con sus alimentos que consumen, de donde vienen y cuáles son las problemáticas que causas todos estos sistemas

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

He has not had any effect yet but expected cause it massively.


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Entry details


Food Monopoly


Luis Fernando Castro

Concept author(s)

Luis Fernando Castro

Concept author year(s) of birth


Concept author(s) contribution

Show a visual message that is expected to be strong for people to generate awareness and become better informed.



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

Universidad de Caldas Dsieño Visual