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visual communication practice

La Conciencia es tu arma

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

The message of my work is about conscience, symbolized by a seed with anthropomorphic form in zazen position, from the head originating three lines that symbolize art, science and design, and this is in front of an eye, in the left side of this the word no, indicating rejection to transgenics, contamination, squandering and unconsciousness; in the other side the word si (yes) indicating aceptation to art, science and sustainable development as tools for food democracy.

What kind of communication approach do you use?

Individual consciousness awakening.

What are in your opinion concrete benefits to the society because of your communication?

That People knows what power is not only in large companies, is concentrated in each individual person, and concience may lead changes in the masses.

What did you personally learn from creating your submitted work?

About people who work for a benefit to humanity, about the situation of food democracy.

Why is your work, GOOD communication WORK?

Most people criticize, but few provide real solutions, my work is an invitation to the awakening of consciousness to create change, which is a real solution, or rather a tool for it.

Where and how do you intent do implement your work?

In my University.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details


La Conciencia es tu arma


Defiende la vida

Concept author(s)

Ignacio Guarnizo

Concept author year(s) of birth


Concept author(s) contribution

Design and production



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

Universidad de Caldas/Artes y humanidades/Diseño visual