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visual communication practice

Every Bite

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

My idea represents a call back to the craft work, it is about how a task as simple as food processing and commercialising involves the human, the natural and the economic resources of a community and produces items with common identity.

It comes out of the idea of where do the alimentary products we consume come from, how the industrialisation of their production transform values, prices and cultural sense.

What kind of communication approach do you use?


Mixed techniques: photography and vector illustration.

What are in your opinion concrete benefits to the society because of your communication?

Appreciation of the work of those who bring the alimentary products directly to our hands.

Promotion of a product that's so ordinary, common and widely known that's lacking of promotion.

What did you personally learn from creating your submitted work?

I have acknowledged about how any of us can get involved in the alimentary production and processing as we participate of the alimentary consumption. The dea is that economic retribution is a part or the process, and the closer to the original producer you make that retribution, the most effective it becomes.

I understood that I can harvest my own food, not only by the supermarket, but also by the country people in the market place or even by my own means.

Why is your work, GOOD communication WORK?

Because it consists of an attempt to make people know, realize and do.

Where and how do you intent do implement your work?

As much in towns, where the kind of activities reflected in my work are specially common, as in the cities, where they're less common and less stimulated.

It might work as a recall for people to buy their groceries directly at the market place, instead of a supermarket.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details


Every Bite


Every Bite is Art and Craft

Concept author(s)

Juliana Soto

Concept author year(s) of birth


Concept author(s) contribution

Photography, concept and intervention.



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

Universidad de Caldas / Ciencias y Humanidades / Diseño Visual