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visual communication practice

What they promise us if it is what they give us?



Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

The idea is to generate a question brings over of the manipulation of the big companies towards the natural food, to change this erroneous idea of that what they us sell is 100 natural %, realize the whole treatment that is done to them to these products to have a major time of permanence on the market, to make to understand the persons that a product is more healthy net of the field.

What kind of communication approach do you use?

The approach of work is that it leads to a reflection on the bad production and consumption of natural food.

What are in your opinion concrete benefits to the society because of your communication?

That the persons realize that everything is not simply a consumption, which beyond it is the well-being of all, to remove this it bandages of the eyes and realize the affectations that turn concerning something so small but that it should be so important for us.

What did you personally learn from creating your submitted work?

I learned on the manipulation of products for the consumption, on since the persons they perceive but they do not notice the things, how the big companies of are useful of this to create a market, of how they us sell an idea but especially I learned to make see the persona of all that, to try to open them the eyes that with an alone question there arises the whole question that leads to a real reflection.

Why is your work, GOOD communication WORK?

All work is good if the bases are had, if it splits of an idea, a concept and with all that it is where they arise and give him clear, concise answers that the work speaks for yes only.

Where and how do you intent do implement your work?

The work is designed principally as cartel but different managings can be given him.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

Up to the moment my work has not had an effect on other means


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Entry details


What they promise us if it is what they give us?


100% natural?

Concept author(s)

Diana Carolina Contreras Echeverri

Concept author year(s) of birth

21 de enero de 1996

Concept author(s) contribution

The whole direction, edition and production of the work




Maria Isabel Isaza Echeverry

Copy author(s)

Andean University Foundation

Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

Andean University Foundation / School of Design, Communication and Fine Arts / Graphic Design